by Nikka | Mar 13, 2025 | Google
Are your landing pages converting better—or worse—than your competitors’? If you’re unsure, now is the time to find out. Understanding where your landing pages stand in comparison to industry benchmarks can help you identify strengths, weaknesses, and opportunities...
by Nikka | Mar 13, 2025 | Google
Google has released an updated guide on Robots.txt, aimed at helping SEOs and website owners better manage how search engine crawlers interact with their sites. This new documentation provides a clear and practical refresher on how to use Robots.txt effectively. The...
by Nikka | Mar 12, 2025 | Google
A leaked conversation from a WordPress Slack chat has revealed that Matt Mullenweg is considering slowing down WordPress releases, potentially limiting them to just one per year until late 2027. The discussion has raised concerns within the community about the impact...
by Nikka | Mar 12, 2025 | Google
Google Ads is set to expand the negative keyword limit for Performance Max (PMax) campaigns, increasing the cap from 100 to 10,000. This change aligns PMax campaigns with Search campaigns, offering advertisers more control over ad placements. Previously, PMax...
by Nikka | Mar 11, 2025 | YouTube
YouTube’s Creator Liaison, Rene Ritchie, has offered guidance to content creators on how to navigate upcoming changes in mid-roll ad placements. With YouTube set to introduce automated mid-roll ads from May 12, Ritchie emphasises the importance of a strategic approach...
