by Nikka | Feb 27, 2025 | Google
Branded search is more than just your company name appearing on Google—it’s about capturing intent and ensuring your brand ranks prominently for relevant queries. When someone searches for your business, search engines like Google or AI-driven tools like ChatGPT...
by Nikka | Feb 27, 2025 | Uncategorized
Google recently updated its documentation on how the Google Ads auction operates, introducing a clarification that has caught the attention of the PPC community. The update now explicitly states that different auctions are run for each ad location, a detail that was...
by Nikka | Feb 26, 2025 | Google
Your website is constantly being crawled by various bots, each serving different purposes. Some of these bots, such as search engine crawlers, help improve your site’s visibility and SEO. Others, like scrapers, may extract data without your consent, potentially...
by Nikka | Feb 26, 2025 | Google
A new study has revealed that webpages featured in Google’s AI Overviews experience a significant boost in traffic, while those excluded suffer a decline in clicks. This research, conducted by Terakeet, a brand management company that works with global businesses,...
by Nikka | Feb 25, 2025 | Google
Will other companies take legal action against Google for reducing website traffic and revenue through its AI Overviews? Chegg, a publicly traded education technology company, has filed a lawsuit against Google, claiming that AI Overviews have significantly impacted...
