Sergey Brin: AI Can Summarise 1,000 Search Results

Sergey Brin showed interest in the role of advertising within the free tier of AI services, though his comments suggested that active plans around this weren’t currently a major focus. Instead, he steered the conversation toward the idea of offering older AI models for free while keeping the most advanced versions behind a paywall.

He explained that users can access a limited number of responses from the top-performing models for free, but added that it’s unlikely these cutting-edge tools will be available without restrictions. Brin highlighted a potential approach where, after a few months, a newer model becomes the paid tier, while the previous top-tier model becomes freely accessible.

While expressing support for the concept of high-quality AI advertising, he acknowledged the significant computing resources required to run the latest models. As a result, he suggested it’s impractical to make the most advanced models available to everyone at no cost from the outset. However, he reassured that with each new generation, the free versions tend to catch up in capability to what was once only available at a premium—sometimes even outperforming them.