Microsoft Revamps Ads Reporting & Performance Max

Microsoft Advertising has rolled out a series of fresh updates aimed at enhancing the user experience, improving campaign management, and delivering more insightful reporting tools. These changes come at a time when advertisers are navigating both economic uncertainty and changing consumer behaviour.

One of the most significant changes is a complete revamp of the Reporting section. The Reporting homepage has been redesigned to offer quicker access to essential campaign data, while a new Custom Report Builder has also been introduced.

This new tool allows users to fully tailor their reports, with advanced filtering options, detailed breakdowns, and the ability to schedule reports for regular updates. Templates are also available to help users get started faster.

The main goal of this redesign is to reduce the effort required to monitor and assess campaign performance. Advertisers can now focus on the metrics that matter most to them, using tools that are both efficient and easy to navigate.

These updates don’t stop at reporting. Microsoft has also improved its Performance Max campaigns, making them more adaptable and easier to control. This ensures marketers can respond more quickly to changes in demand or shifting customer preferences.

Additionally, Microsoft has enhanced its import tools, making it simpler to transfer campaign data from other platforms. This is especially useful for advertisers managing campaigns across multiple channels who want a more unified approach.

Shopify users will also benefit from tighter integration with Microsoft Advertising, allowing for more seamless promotion of products and easier campaign management directly from their e-commerce dashboards.

Taken together, these changes are part of Microsoft Advertising’s ongoing commitment to provide advertisers with smarter tools, greater flexibility, and a smoother user experience — all while keeping up with a fast-changing digital environment.

Microsoft Advertising has announced several new features and improvements aimed at boosting campaign performance and giving advertisers more control. These updates focus on Performance Max (PMax) campaigns, improved import functionality, and expanded Shopify integration.

Performance Max campaigns now operate under standard auction rules when competing with Standard Shopping campaigns. This means the ad with the highest Ad Rank will be shown, rather than relying solely on default PMax priorities. This shift allows for better control and more accurate testing across different campaign types within the same account.

According to Microsoft, PMax campaigns are achieving 39% higher conversion rates compared to Standard Shopping campaigns, based on data from February to April 2025 in the US. Several new features have also been added to PMax, including support for scripts and automated rules, asset group copy-paste functions, new customer acquisition goals (currently in testing), and improved conversion diagnostic tools accessible directly in the interface.

In addition, Microsoft has made it easier to import campaigns from Google and Meta. For example, when importing carousel ads, the first image can now be pulled into Microsoft Audience Ads as a native creative. An upcoming update in June will introduce smarter issue detection during imports, with quick-fix suggestions to speed up troubleshooting and setup.

These changes are designed to minimise manual effort and make it quicker to manage campaigns across multiple platforms, resulting in more cohesive brand messaging and smoother scaling.

The Microsoft Channel app on Shopify has also been updated. It now supports more countries, including the UK, Japan, Australia, and key EU markets. Shopify merchants can directly link their Microsoft Ads accounts, sync product catalogues to Bing and MSN Shopping, and launch or manage PMax campaigns without leaving the Shopify interface.

This expanded integration means merchants can reach wider audiences and boost conversions more easily, using tools they’re already familiar with.

Overall, these updates are intended to provide advertisers with better insights, increased flexibility, and a more streamlined experience. The redesigned reporting tools enhance visibility, while the improvements to PMax campaigns and platform imports help users manage their advertising more efficiently.

In short, Microsoft is offering more control, better performance tracking, and faster campaign scaling—all while reducing the workload for digital marketers.