How Can I Use TikTok For My Business

To connect with a younger audience, consider using TikTok. Nearly half of TikTok’s users are under 30, making it a key platform if you’re targeting this age group. This post will provide you with five practical tips for leveraging TikTok for your business. Let’s get started!

Understand TikTok as a platform

Before diving into TikTok for your business, it’s crucial to understand the platform’s dynamics. Knowing what kind of content resonates with users and what trends are popular can significantly enhance your engagement.

TikTok is designed for short-form videos that range from 5 seconds to 3 minutes. The platform offers a vast music library and user-friendly editing tools, making it easy to create and customise your content to fit your brand’s voice.

The TikTok algorithm plays a major role in the platform’s success. Its For You page is known for effectively curating content tailored to users’ preferences, keeping them hooked with a steady stream of engaging videos. This personalised feed can lead to prolonged app usage, as users find themselves continuously watching video after video. Understanding how this algorithm works can help you craft content that appears on more For You pages and reaches a broader audience.

Should you get a TikTok business account?

TikTok provides businesses with the option to create a business account. Setting it up is straightforward, and it adds credibility to your brand as a verified business. With a business account, you can set up a TikTok shop, include a link in your profile, and access detailed analytics for your reports.

The downside is that you won’t have access to all commercial sounds. However, there are still plenty of useful sounds available, making a TikTok business account a valuable tool for your marketing efforts.

5 tips on how to use TikTok for your business:

1. Highlight Your Product’s Value Quickly

Users want to see the value of your video right away. Aim to present your unique selling point (USP) within the first three seconds. If you don’t, viewers are likely to scroll past your content.

For instance, if you sell durable iPhone cases, show a video of dropping the phone from a height and demonstrating that it remains intact. The key is to get straight to the point and clearly showcase what makes your product unique.

2. Avoid Direct Selling

On TikTok, it’s best to focus on building a connection with your audience rather than directly selling your product. Sales-oriented content often underperforms. Instead, use TikTok to be authentic. Share behind-the-scenes looks at your business, showcase your products in engaging ways, and build a rapport with your audience. It takes time to grow your following, but it’s worth it.

3. Be Genuine

TikTok users value authenticity. Sharing real experiences, including struggles and successes, can drive engagement. Consider creating content such as:

– A “story time” video about your business journey

– Insights you’ve gained as a small business owner

– Lessons learned from mistakes

Examples of businesses successfully showing vulnerability on TikTok can inspire your approach.

4. Engage with Trends

To make the most of TikTok, post frequently—ideally, daily. This helps you stay relevant with TikTok’s algorithm. While daily posting can be challenging, you can use trends, create product-related videos, or tie your business to popular sounds. Balance trending content with planned videos to keep things fresh and enjoyable.

5. Use User-Generated Content for Ads

TikTok ads can boost your business visibility, but avoiding a hard-sell approach is crucial. Using user-generated content (UGC) for your ads is an effective way to appear more authentic and relatable. UGC often resonates better with audiences than polished ads.

Why social media is important for your SEO

Being active on social media, whether it’s TikTok, Instagram, or another platform, benefits your SEO. SEO is about increasing your online visibility, so having a presence across multiple platforms helps people find you more easily. Today, social media is so prevalent that users expect to find brands there.

Additionally, Google now includes TikTok videos in its search results. This means if your videos appear there, you’ll gain extra visibility.