Page Experience in 2025: Everything You Need to Know

Page Experience in 2025: Everything You Need to Know

Google’s page experience update marked a significant shift, setting a new benchmark for creating user-friendly websites. It underscored the growing importance of performance and usability in search engine optimisation (SEO). Key elements of this update included Core...
Google CTR Data Reveals Industry Shifts

Google CTR Data Reveals Industry Shifts

A recent report analysing Google search data has highlighted significant shifts in user engagement patterns, revealing changes across various industries. The study focuses on click-through rates (CTR) for Q3, showcasing notable trends in how users interact with search...
6 Key Insights from Google’s November Core Update

6 Key Insights from Google’s November Core Update

Enterprise SEO platform BrightEdge is actively monitoring millions of keyword search results to identify real-time trends in both Google’s AI Overview (AIO) and organic search, with a specific focus on the ongoing November 2024 Core algorithm update. By analysing this...
Why SEOs Are Undermining Digital PR Efforts

Why SEOs Are Undermining Digital PR Efforts

Focusing solely on cost-per-link in digital PR is limiting both creativity and overall effectiveness. This approach can hinder the true potential of digital PR, which is one of the most powerful methods for earning backlinks and enhancing brand authority. Currently,...
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