by Nikka | Jun 25, 2025 | Google
AI-generated web traffic is gaining more attention as platforms like ChatGPT, Microsoft Copilot, and Perplexity become more widely used. However, a recent study by Ahrefs questions whether traffic from these AI tools truly offers better quality than traditional search...
by Nikka | Jun 24, 2025 | Google, Digital Marketing
Jill Whalen, a respected figure in the search marketing world, has sadly passed away. Her contributions to the SEO industry were profound, influencing an entire generation of professionals who prioritised ethical, content-led strategies. Although Jill retired from the...
by Nikka | Jun 23, 2025 | Google
Google’s Martin Splitt and Gary Illyes have weighed in on a long-debated question in the search marketing world: how much technical expertise should SEO professionals really have? In a recent episode of the Search Off the Record podcast, the two Google representatives...
by Nikka | Jun 20, 2025 | Google
Google is pushing forward with its Commerce Media suite, unveiling a significant expansion aimed at benefiting brands and retailers across its advertising platforms. This move is part of the tech giant’s ongoing effort to strengthen its position in the digital...
by Nikka | Jun 20, 2025 | Google
TikTok has been granted a third 90-day extension, allowing it to continue operating in the United States until 17 September. This comes as discussions around a potential change in ownership remain ongoing. The extension was issued through an executive order by former...
by Nikka | Jun 19, 2025 | Google
Google has officially launched its new “Search Live” feature, now available in AI Mode for users in the United States. This tool allows people to speak directly with Google Search and receive real-time responses in audio format, along with relevant web...
