Mueller: Background Videos Don’t Affect SEO

Mueller: Background Videos Don’t Affect SEO

Google’s John Mueller has recently clarified that large video files running quietly in the background are unlikely to harm a site’s SEO, so long as the main content appears quickly for users. His comments were made in response to a concern about a video file of around...
ChatGPT Introduces Shopping Research

ChatGPT Introduces Shopping Research

OpenAI has introduced a new feature in ChatGPT called shopping research, designed to create personalised buyer’s guides by gathering product information from across the web. This tool is now accessible to all logged-in users on mobile and desktop, including Free, Go,...
Mueller: Are LLM-Only Pages Necessary?

Mueller: Are LLM-Only Pages Necessary?

Google’s John Mueller has raised doubts about the growing trend of creating special Markdown or JSON pages solely for large language models (LLMs). He suggests there is no clear reason to build pages that ordinary users never see, especially when LLMs are already...
Google CTR Insights

Google CTR Insights

Advanced Web Ranking has released its Click-Through Rate report for Q3 2025, highlighting several notable shifts in how users interact with Google’s organic results. The data compares performance from July to September against the previous quarter and draws from a...
Study Finds No Clear LLMs.txt Effect

Study Finds No Clear LLMs.txt Effect

New Analysis Shows Little Evidence That llms.txt Influences AI Citations Across 300,000 Domains A recent study by SE Ranking has taken a close look at how widely the llms.txt file is being used and whether it has any effect on how often websites are cited by major AI...
Google vs LLM: Ranking Gaps Revealed

Google vs LLM: Ranking Gaps Revealed

A recent study highlights differences between how Google ranks pages and how large language models cite sources. The report compares citations from OpenAI’s ChatGPT, Google’s Gemini, and Perplexity with traditional Google search results, revealing gaps in alignment....
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