by Nikka | Aug 18, 2025 | Google
Google has rolled out significant updates to its iOS App Install campaigns, adding new ad formats, smarter bidding options, and tools designed with privacy in mind. These changes are aimed at helping marketers run more effective campaigns while maintaining user trust....
by Nikka | Aug 18, 2025 | Google
OpenAI has refined GPT-5 to make it sound warmer and more approachable, aiming for a friendlier tone. At the same time, the company has worked to avoid the issue seen with GPT-4o, where the model risked coming across as overly flattering or sycophantic. A Warm...
by Nikka | Aug 15, 2025 | Google
OpenAI has introduced new integrations for ChatGPT Plus users, allowing ChatGPT-5 to link directly with Gmail, Google Calendar, and Google Contacts. With these connectors, users can now access and utilise information from their Google apps seamlessly within ChatGPT...
by Nikka | Aug 15, 2025 | Google
Google has introduced a new AI-powered “Flight Deals” feature to Google Flights, marking another step in its expansion into more specialised, conversational search tools. Key points include: The “Flight Deals” option is now available within Google Flights. The rollout...
by Nikka | Aug 14, 2025 | Google
Google’s Gemini has introduced new features, including the ability to personalise responses based on previous conversations and the option for Temporary Chats. These updates are currently rolling out, with user controls available to manage them. Key points:...
by Nikka | Aug 14, 2025 | Google
Google’s Gary Illyes explained that the company prefers to maintain control over its own ranking signals rather than rely on factors they cannot directly manage. He highlighted that when it comes to external indicators, such as social sharing, these are beyond...
