by Nikka | Nov 29, 2024 | Google
Google has announced a temporary test involving the removal of hotel maps and other advanced search features in three European countries: Germany, Belgium, and Estonia. This test marks a significant shift in the way hotel search results are displayed, as Google...
by Nikka | Nov 28, 2024 | Google
Google has introduced a key update to its Business Profile policies, specifically affecting service-area businesses that sell age-restricted products. This change is set to impact a range of industries, including alcohol, cannabis, and weapons retailers. Under the...
by Nikka | Nov 28, 2024 | Google
Understanding the challenges of tracking brand visibility on AI-driven search platforms is crucial. Businesses need to adapt their SEO and digital PR strategies to stay competitive in this evolving landscape. Monitoring organic search performance is becoming...
by Nikka | Nov 27, 2024 | Google
Google has announced that it will sunset Ads Creative Studio by the end of March 2025. This decision marks a shift in the company’s focus as it redirects its efforts toward new growth areas. Additionally, Google plans to enhance its partnerships with creative...
by Nikka | Nov 27, 2024 | Google
Learn how to create SEO projections and discover alternative methods for showcasing ROI without overpromising results. With more companies requesting SEO projections, it’s a perfectly reasonable expectation. SEO often demands significant resources, and businesses...
by Nikka | Nov 26, 2024 | Digital Marketing, Google
What lies ahead for the future of search? The emergence of AI-driven search engines such as ChatGPT, Google Gemini, and others has brought about a seismic shift in how we discover and interact with information. Let’s explore five key GEO trends that are shaping this...
