by Nikka | Jun 6, 2025 | Google
A well-known search marketing expert has pushed back against the idea that Google’s AI-driven search demands overly complicated strategies. Speaking on the topic of SEO for generative AI, one of the industry’s most recognised figures offered a clear-eyed...
by Nikka | Jun 6, 2025 | Google
Recent data has revealed that the majority of traffic referrals from AI-powered platforms such as Perplexity, Bing, and Gemini come from desktop users. In fact, over 90% of their referrals are generated via desktop devices, highlighting a clear usage trend among users...
by Nikka | Jun 5, 2025 | Google
A recent study has shown that Google’s AI Overviews refer to news sources in only around 20% of its generated answers. Among those cited, three major publishers – the BBC, The New York Times, and CNN – dominate with a combined share of 31% of all news references. The...
by Nikka | Jun 5, 2025 | Google
Microsoft Clarity has taken a big step forward in making web analytics more user-friendly with the introduction of its new Model Context Protocol (MCP) Server. This tool allows users to interact with Clarity’s analytics platform using natural language queries,...
by Nikka | Jun 5, 2025 | Google
Google has recently shared advice for website owners whose sites may have seen a drop in rankings due to being mistakenly flagged by the SafeSearch filter. If your website has been wrongly identified by SafeSearch, Google now outlines clear steps you can follow to...
by Nikka | Jun 4, 2025 | Google
Google has recently filed a patent describing how an AI assistant could use at least five real-world contextual signals to improve its responses and create more natural conversations. This system goes beyond simply analysing the keywords in a user’s query, aiming...
