by Nikka | Mar 20, 2025 | Google
Google is now facing formal charges from the European Union for allegedly breaching the Digital Markets Act (DMA). According to the European Commission, Google has been prioritising its own services in search results while also imposing unfair restrictions on app...
by Nikka | Mar 20, 2025 | Google
While homepages have traditionally been viewed as the most critical part of a website, their role in Google’s AI Overviews appears to be minimal. A recent analysis conducted by BrightEdge, an enterprise SEO platform, found that only 0.5% of citations in AI Overviews...
by Nikka | Mar 19, 2025 | Google
Google has announced an expansion of its AI Overviews to cover a wider range of health-related topics, providing users with more AI-generated summaries for their health queries. This update aims to improve accessibility to reliable health information across multiple...
by Nikka | Mar 19, 2025 | Google
Google Ads has begun rolling out a long-awaited feature for advertisers: channel control for Demand Gen campaigns. This update allows marketers to specify where their ads appear across Google’s ecosystem, offering more precision in campaign targeting. However, despite...
by Nikka | Mar 18, 2025 | Google
A recent Ipsos study, commissioned by LinkedIn, has revealed that artificial intelligence (AI) tools are transforming the B2B sales landscape by significantly reducing sales cycles. According to the findings, AI-powered tools can help sales teams close deals up to one...
by Nikka | Mar 18, 2025 | Google
Traffic from generative AI has seen an unprecedented surge on U.S. retail sites, with users showing higher engagement, viewing more pages, and bouncing at lower rates compared to traditional traffic sources. However, despite this increased activity, AI-generated...
