Google Core Update Hits During I/O AI Shift

Google Core Update Hits During I/O AI Shift

Welcome to this week’s Pulse, where major shifts across Google Search, rankings, AI Mode, and agentic tools all landed in the same window. From a core update rollout to a major Search interface overhaul and fresh AI usage data, it’s been a packed week for SEO...
Pichai: Google Behind on Agentic Coding

Pichai: Google Behind on Agentic Coding

Sundar Pichai has admitted that Google is “a bit behind” in the emerging area of agentic coding, particularly when it comes to tool use, instruction following, and long-horizon software development tasks. His comments were made during an interview on the New York...
Reddit CEO: LLMs Built on Reddit Data

Reddit CEO: LLMs Built on Reddit Data

Reddit CEO Steve Huffman has said that large language models “would not exist as we know them” without Reddit’s vast pool of user-generated content, describing the platform’s data as a form of “modern oil” for artificial intelligence development. His comments were...
Google’s llms.txt Advice Varies by Product

Google’s llms.txt Advice Varies by Product

Google’s latest guidance around llms.txt has created some confusion in the SEO and development community, as different Google products appear to treat the file in different ways. While Google Search clearly states that it is not required for AI-driven search features,...
Google Launches Universal Cart at I/O

Google Launches Universal Cart at I/O

Google unveiled its new Universal Cart at Google I/O 2026, introducing an AI-driven shopping system designed to work across Search, Gemini, YouTube, Gmail, and participating retail partners. The feature marks a major move towards “agentic commerce”, where Google’s AI...
GA4 Tracks AI Traffic, FAQ Results Gone

GA4 Tracks AI Traffic, FAQ Results Gone

This week’s SEO Pulse brings a series of updates that reshape how AI-driven traffic is measured, how structured data is being interpreted, and how major publishers are preparing for a future with less reliance on search. From Google Analytics introducing AI assistant...
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