UK Publisher Loses 98% of News Visibility

UK Publisher Loses 98% of News Visibility

A UK news publisher reportedly saw its visibility for trending Google News searches plunge by 98% after moving its website from a .co.uk domain to .com. The figures, provided by NewzDash, show that the publisher’s visibility fell from around 1–2% to just 0.02%...
Getting Products Into ChatGPT Isn’t Enough

Getting Products Into ChatGPT Isn’t Enough

AI-powered shopping is growing quickly, with Shopify reporting a 15-fold increase in orders coming through AI-powered search since January 2025. That growth is encouraging for retailers looking to make their products visible through platforms such as ChatGPT. But...
Public Unfazed by AI Taking SEO Jobs

Public Unfazed by AI Taking SEO Jobs

New research from Harvard suggests that the public has relatively few concerns about artificial intelligence taking over search marketing roles. The study asked people to rate how morally acceptable they would find it for machines to take over 940 different...
Your Brand’s Biggest AI Search Risk

Your Brand’s Biggest AI Search Risk

Many businesses assume that improving their visibility in AI search simply means producing more content. However, when an AI system provides outdated or incorrect information about a brand, the problem may not be a lack of content. In many cases, there is too much...
Search Console AI Reports Go Global

Search Console AI Reports Go Global

Google has confirmed that its new Search Console reports for AI search features are now available worldwide, giving website owners more insight into how their pages appear across Google’s AI-powered results. The update was accompanied by several comments from...
Technical Signals for AI Search

Technical Signals for AI Search

AI visibility has become one of the biggest talking points in SEO. Over the past few years, businesses have focused heavily on making their websites easier for AI systems to crawl, read and reference. If your brand is already appearing in AI-generated answers, earning...
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