Google Updates Crawler Rules

Google Updates Crawler Rules

Google has updated its documentation for the Mediapartners-Google crawler, clarifying that its role is no longer described as being limited to Google AdSense. The change is relevant to website owners, publishers and SEO professionals who use the Mediapartners-Google...
Meta’s Muse Attack Questions

Meta’s Muse Attack Questions

Meta launched its new AI agent, Muse, on 8 September, promising an assistant that can browse websites, complete forms and even make purchases on a user’s behalf. The company says Muse can use a browser to carry out tasks and complete payments through Link by Stripe....
Anthropic Shares AI Prompts

Anthropic Shares AI Prompts

Anthropic has published a series of prompting techniques designed to help users get better results from Claude while using fewer tokens and making more effective use of lower-effort settings. Although the recommendations were developed around Claude Fable 5.1, several...
AI Visibility to Local Leads

AI Visibility to Local Leads

AI-powered search is beginning to influence how customers discover local businesses, but measuring exactly how many leads come from these platforms remains difficult. CallRail says AI citation clicks now account for around 1% to 2% of calls generated for its...
AI Reporting Gaps

AI Reporting Gaps

Google has acknowledged that its Search Console reporting does not provide a perfect picture of how websites appear in AI-powered search. Google Search representative John Mueller recently responded to criticism of the way Search Console reports performance in AI...
AI Visibility to Local Leads

Are Brands Tracking the Right AI Metrics?

AI visibility tools are giving marketers new ways to monitor how often their brands appear in ChatGPT, Google AI Overviews, AI Mode and other AI-powered search platforms. However, a visibility score on its own does not necessarily explain whether a brand’s...
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