by Nikka | Jun 23, 2026 | Google
Google’s John Mueller has highlighted the importance of the X-Frame-Options security header in the context of technical SEO audits, sparking a wider discussion about whether website security measures should form part of a comprehensive SEO strategy. While most...
by Nikka | Jun 17, 2026 | Google
John Mueller has responded to a common concern seen in Google Search Console where large numbers of URLs appear as “Indexed, though blocked by robots.txt”, helping clarify what this actually means and whether it requires action. Large volumes of “indexed but blocked”...
by Nikka | Jun 17, 2026 | Google
Google has revised its guidance on AI-focused SEO, taking a more neutral stance on the use of LLMs.txt files and similar markup formats. While the company still maintains that these files are not required for visibility in Google Search, it now acknowledges that they...
by Nikka | Jun 16, 2026 | Google
On a recent episode of Search Off the Record, Google’s John Mueller and Martin Splitt challenged the growing claim from some AI SEO discussions that stripped-back, content-only formats such as Markdown are a better way to optimise for AI search. They argued that...
by Nikka | Jun 16, 2026 | Google
Ahrefs data suggests that llms.txt files saw extremely low engagement in May 2026, with 97% of files receiving no requests at all. Despite growing discussion around the format, real-world usage remains minimal across the web. The study analysed logs from around...
by Nikka | Jun 16, 2026 | Google
Google has announced the Open Knowledge Format (OKF), an open specification designed to help structure and exchange the information that AI systems rely on in order to carry out useful tasks. The idea behind the format is to make organisational knowledge easier for...
