by Nikka | Jun 26, 2025 | Google
Google’s recently spotted srsltid parameter is now appearing on homepage and blog URLs, raising concerns among marketers and SEO professionals. While it doesn’t appear to have an effect on website rankings, it is creating challenges for tracking and reporting accuracy...
by Nikka | Jun 26, 2025 | Google
AI Overviews are beginning to reshape how users interact with Google search — and it’s having a noticeable effect on advertisers. A recent analysis by Adthena, covering 10 million search engine results pages (SERPs), has revealed just how much ground brands are losing...
by Nikka | Jun 25, 2025 | Google
AI-generated web traffic is gaining more attention as platforms like ChatGPT, Microsoft Copilot, and Perplexity become more widely used. However, a recent study by Ahrefs questions whether traffic from these AI tools truly offers better quality than traditional search...
by Nikka | Jun 24, 2025 | Google, Digital Marketing
Jill Whalen, a respected figure in the search marketing world, has sadly passed away. Her contributions to the SEO industry were profound, influencing an entire generation of professionals who prioritised ethical, content-led strategies. Although Jill retired from the...
by Nikka | Jun 23, 2025 | Google
Google’s Martin Splitt and Gary Illyes have weighed in on a long-debated question in the search marketing world: how much technical expertise should SEO professionals really have? In a recent episode of the Search Off the Record podcast, the two Google representatives...
by Nikka | Jun 20, 2025 | Google
Google is pushing forward with its Commerce Media suite, unveiling a significant expansion aimed at benefiting brands and retailers across its advertising platforms. This move is part of the tech giant’s ongoing effort to strengthen its position in the digital...
