by Nikka | Jul 14, 2025 | Google
John Mueller and Martin Splitt then offered some honest insight into how publishers and SEOs should choose keyword phrases to target. Their message was clear: it isn’t just about picking the hardest or most popular terms; it’s about selecting ones that genuinely fit...
by Nikka | Jul 14, 2025 | Google
WordPress security experts at Patchstack have issued an advisory highlighting a supply chain attack that targets the popular Gravity Forms plugin. This vulnerability is particularly serious as it could allow remote code execution on websites using affected versions of...
by Nikka | Jul 11, 2025 | Google
Google has shed light on how long it usually takes for SEO changes to start showing results, emphasising why it’s important to keep track of these changes over time. In a recent discussion, Google’s Martin Splitt and John Mueller spoke about the different factors that...
by Nikka | Jul 10, 2025 | Google
The secret behind Google’s quality and trustworthiness rankings may lie in seven important content-related factors. These factors seem to play a big role in how Google decides which pages deserve to be seen as reliable and valuable. For many, an SEO strategy often...
by Nikka | Jul 8, 2025 | Google
A recent study by Ahrefs has taken a closer look at the impact of AI-generated content on Google rankings, analysing a huge sample of 600,000 webpages. The findings come as a relief for many content creators and SEO professionals worried about possible penalties from...
by Nikka | Jul 8, 2025 | Google
Businesses that rush to implement AI tools without proper planning are now experiencing costly setbacks. Industry experts and recent research both warn that while AI offers potential, it still requires careful human oversight to work effectively. AI can appear to...
