by Nikka | Feb 25, 2026 | Google
For many media buyers, reviewing campaigns in Meta Ads Manager has become a weekly ritual. They open dashboards, scan metrics, and quickly decide which campaigns or ads are “winners” and which are “losers.” If a campaign shows a positive ROAS, it’s celebrated; if not,...
by Nikka | Feb 25, 2026 | Google
Generative AI platforms like ChatGPT have embraced search engine optimisation (SEO) as a core part of their growth strategy, despite claims online that AI could undermine this traditional marketing channel. Examining how ChatGPT, Perplexity, and Claude perform in...
by Nikka | Feb 24, 2026 | Google, Digital Marketing
SerpApi, a provider of search engine results APIs, has filed a motion in a US federal court seeking the dismissal of Google’s DMCA lawsuit. The move challenges whether Google has the legal right to bring a copyright-based claim over search results that display content...
by Nikka | Feb 24, 2026 | Google
Early data is beginning to reveal how Google’s February 2026 Discover core update is reshaping the type of content users see in their feeds across the United States. A new analysis from NewzDash suggests that while the update has expanded the range of topics shown to...
by Nikka | Feb 23, 2026 | Google
Google’s John Mueller recently addressed a common question about why a sitemap submitted in Search Console might trigger a fetch error, even when server logs indicate that GoogleBot has successfully accessed it. The query, raised on Reddit, came from a webmaster who...
by Nikka | Feb 23, 2026 | Google
Advertisers using Performance Max (PMax) campaigns are starting to see much more detailed placement information appearing in Google Ads reporting. This update reveals individual Search Partner domains, network types, and impression counts, data that had previously...
