by Nikka | Jul 29, 2025 | Google
John Mueller, a prominent figure at Google, has drawn attention to an experiment that explored how effectively ecommerce websites can be navigated by AI agents. These AI agents are designed to browse and shop on behalf of real users, making it increasingly important...
by Nikka | Jul 28, 2025 | Google
Google has confirmed that soft 404 pages still use up your crawl budget, even if they return a 200 OK status code. This means that although the server is saying the page is fine, Google may still treat it as a non-existent or unhelpful page. These types of pages don’t...
by Nikka | Jul 28, 2025 | Google
Gary Illyes from Google recently admitted that the company is still working out how to balance user needs with those of the wider web ecosystem. During the Search Central Live Deep Dive 2025 event, Kenichi Suzuki questioned Illyes on how Google measures the quality...
by Nikka | Jul 22, 2025 | Google
John Mueller from Google recently responded to a query about llms.txt and whether it might be considered duplicate content. He explained that it’s unlikely for llms.txt to be treated as duplicate content, but he also mentioned that there could be valid reasons...
by Nikka | Jul 22, 2025 | Google
WP Engine has recently introduced its new AI Toolkit, making it easier than ever for WordPress site owners to add advanced artificial intelligence features to their websites. This new offering aims to simplify the integration of tools such as smart search and...
by Nikka | Jul 21, 2025 | Google
The question of whether AI in SEO is this year’s version of EEAT is stirring up lively discussion online. On Reddit, many users were quick to dismiss the idea of “SEO for AI,” but it’s not simply resistance to change. The reality is that strategies for AI Search are...
