Why Google Might Skip Your Sitemap

Why Google Might Skip Your Sitemap

Google’s John Mueller recently addressed a common question about why a sitemap submitted in Search Console might trigger a fetch error, even when server logs indicate that GoogleBot has successfully accessed it. The query, raised on Reddit, came from a webmaster who...
Google Ads Shows PMax Partner Domains in Reports

Google Ads Shows PMax Partner Domains in Reports

Advertisers using Performance Max (PMax) campaigns are starting to see much more detailed placement information appearing in Google Ads reporting. This update reveals individual Search Partner domains, network types, and impression counts, data that had previously...
Microsoft: AI Summaries Skew Recommendations

Microsoft: AI Summaries Skew Recommendations

Microsoft has revealed a new concern for AI users and businesses alike: some companies are secretly influencing AI assistants using a technique dubbed “AI Recommendation Poisoning.” Researchers found over 50 hidden prompts from 31 companies spanning 14 industries, all...
ChatGPT Search Defaults to English

ChatGPT Search Defaults to English

  A new study has revealed that ChatGPT often defaults to English when carrying out its background web searches, even when users submit questions in other languages. The findings come from research conducted by Peec AI, which examined how ChatGPT builds answers...
Google Debates the Future of Websites

Google Debates the Future of Websites

In a recent episode of Google’s Search Off the Record podcast, the company’s Search Relations team tackled a question many businesses are asking in 2026: do you still need a website? The conversation featured Gary Illyes and Martin Splitt, who consistently emphasised...
Google Enhances Link Display in AI Overviews

Google Enhances Link Display in AI Overviews

Google has announced further changes to how links are displayed within its AI Overviews and AI Mode, with the goal of making sources easier to spot and more appealing for users to click. The update introduces a redesigned link experience that focuses on visibility,...
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