by Nikka | Nov 13, 2025 | Google
BrightEdge’s latest findings suggest that Google’s AI Overviews are taking on a major role in shopping-related searches, particularly from November through early December. The research highlights that AI is now playing a crucial part in the stages of product research...
by Nikka | Nov 13, 2025 | Google
In 2005, Roger Montti explored the story behind one of the internet’s most unexpectedly successful websites — the Church of the Flying Spaghetti Monster. This quirky and satirical site, created by Bobby Henderson, became a cultural phenomenon without any deliberate...
by Nikka | Nov 12, 2025 | Google
A recent podcast by Ahrefs has sparked discussion in the digital marketing community, questioning whether the growing obsession with AI search optimisation could be causing businesses to neglect more immediate and profitable opportunities elsewhere. The conversation...
by Nikka | Nov 12, 2025 | Google
A new survey by TopRank Marketing and Ascend2 has found that nearly all B2B leaders see thought leadership as vital to their marketing success, with original research proving far more effective than AI-generated content in building trust and engagement. The study,...
by Nikka | Nov 11, 2025 | Google
AI search has significantly reshaped the SEO landscape, placing greater emphasis on building widespread brand mentions. This shift means that SEO strategies now need to focus on raising awareness of a brand, not just creating backlinks. Here’s how to approach...
by Nikka | Nov 11, 2025 | Google
New research from Ahrefs has revealed just how common Google’s AI Overviews have become — appearing in around 21% of all searches. The findings show that these AI-generated summaries are far more likely to appear in longer, question-based queries than in short or...
