by Nikka | Sep 3, 2024 | Digital Marketing
Google has introduced updates to both its Search and Maps platforms, aiming to promote more eco-friendly travel choices and provide users with better access to emissions data. These updates reflect the company’s ongoing efforts to support sustainability and help users...
by Nikka | Sep 2, 2024 | Digital Marketing
Local businesses can gain significant advantages from incorporating video into their digital marketing strategies. Video content has become a major force in online marketing, with platforms like Facebook, YouTube, Instagram, and TikTok leading the way. These sites are...
by Nikka | Sep 2, 2024 | Digital Marketing
Google is initiating a trial to limit access to news websites for certain users in California. This measure comes as a preemptive response to the California Journalism Preservation Act (CJPA), which is currently under consideration. The proposed legislation would...
by Nikka | Aug 30, 2024 | Digital Marketing
Regardless of whether you manage a dealership, run a tire shop, or operate another type of automotive business, mastering SEO is crucial for a successful marketing strategy in 2024. Today’s automotive consumers are highly connected and well-informed. They prefer...
by Nikka | Aug 30, 2024 | Digital Marketing
As a marketer, you might be feeling overwhelmed by the constant changes in the search landscape. With recent updates like Google’s AI Overviews for U.S. users and OpenAI’s GPT-4o, there’s a lot to stay on top of. How will these developments affect your...
by Nikka | Aug 29, 2024 | Digital Marketing
Understand the key differences between organic and paid search, as well as social media strategies for local businesses, to make informed decisions about where to invest your time and resources. Local business owners often face the challenge of choosing the best...
