by Nikka | Jun 30, 2025 | YouTube
ouTube has started testing new experimental AI features aimed at making it easier for users to discover videos. Among these tools are a search carousel powered by artificial intelligence and a conversational assistant. The AI-driven search carousel is currently being...
by Nikka | Jun 27, 2025 | Google
Google Ads has rolled out a new feature aimed at simplifying how advertisers test broad match keywords within Smart Bidding campaigns. This update could be a game-changer for marketers looking to streamline their A/B testing processes without having to duplicate...
by Nikka | Jun 27, 2025 | Google
Google has started trialling a new feature called “Preferred Sources”, aimed at giving users more control over the news content they see in search results. This latest experiment lets individuals customise their Top Stories carousel by choosing news...
by Nikka | Jun 26, 2025 | Google
Google’s recently spotted srsltid parameter is now appearing on homepage and blog URLs, raising concerns among marketers and SEO professionals. While it doesn’t appear to have an effect on website rankings, it is creating challenges for tracking and reporting accuracy...
by Nikka | Jun 26, 2025 | Google
AI Overviews are beginning to reshape how users interact with Google search — and it’s having a noticeable effect on advertisers. A recent analysis by Adthena, covering 10 million search engine results pages (SERPs), has revealed just how much ground brands are losing...
by Nikka | Jun 25, 2025 | Digital Marketing
Reddit is becoming an increasingly valuable space for brands aiming to boost visibility and connect with audiences more meaningfully. Thanks to its growing presence in Google’s “Discussions and forums” search results, and frequent citations by AI platforms, Reddit is...
by Nikka | Jun 25, 2025 | Google
AI-generated web traffic is gaining more attention as platforms like ChatGPT, Microsoft Copilot, and Perplexity become more widely used. However, a recent study by Ahrefs questions whether traffic from these AI tools truly offers better quality than traditional search...
by Nikka | Jun 24, 2025 | Google, Digital Marketing
Jill Whalen, a respected figure in the search marketing world, has sadly passed away. Her contributions to the SEO industry were profound, influencing an entire generation of professionals who prioritised ethical, content-led strategies. Although Jill retired from the...
by Nikka | Jun 24, 2025 | Digital Marketing
OpenAI CEO Sam Altman has shared that ChatGPT has evolved well beyond its early use as a simple alternative to Google. Today, the platform is being shaped into more of an AI assistant that helps users complete complex tasks rather than just delivering search results....
by Nikka | Jun 23, 2025 | Google
Google’s Martin Splitt and Gary Illyes have weighed in on a long-debated question in the search marketing world: how much technical expertise should SEO professionals really have? In a recent episode of the Search Off the Record podcast, the two Google representatives...
