by Nikka | Jul 10, 2025 | Google
The secret behind Google’s quality and trustworthiness rankings may lie in seven important content-related factors. These factors seem to play a big role in how Google decides which pages deserve to be seen as reliable and valuable. For many, an SEO strategy often...
by Nikka | Jul 8, 2025 | Google
A recent study by Ahrefs has taken a closer look at the impact of AI-generated content on Google rankings, analysing a huge sample of 600,000 webpages. The findings come as a relief for many content creators and SEO professionals worried about possible penalties from...
by Nikka | Jul 8, 2025 | Google
Businesses that rush to implement AI tools without proper planning are now experiencing costly setbacks. Industry experts and recent research both warn that while AI offers potential, it still requires careful human oversight to work effectively. AI can appear to...
by Nikka | Jul 7, 2025 | Google
Independent publishers across the UK are voicing serious concerns over Google’s AI Overviews, arguing that it threatens both visibility and revenue. At the heart of the issue is the lack of choice: publishers cannot opt out of AI Overviews without removing their...
by Nikka | Jul 4, 2025 | Digital Marketing
An SEO professional has claimed on social media that removing meta descriptions from live websites actually led to an increase in traffic. According to this test, the absence of meta descriptions allowed Google to generate its own snippets, which, in this specific...
by Nikka | Jul 3, 2025 | Google, YouTube
YouTube is tightening its monetisation policies to clamp down on mass-produced and repetitious content, aiming to keep its platform authentic and engaging. Set to take effect from 15 July 2025, the update specifically targets channels that rely heavily on inauthentic...
by Nikka | Jul 3, 2025 | Google
Cloudflare has introduced a new “pay per crawl” feature that allows website publishers to block AI crawlers by default, or to choose whether to allow access in exchange for payment. This change has quickly ignited debate across the SEO industry, with questions...
by Nikka | Jul 2, 2025 | Google
A recent study has uncovered that Google’s new AI Mode tends to return different URLs for the same search query around 91% of the time. This sheds light on how the system selects and rotates its sources. The analysis, which looked at 10,000 keywords, found that...
by Nikka | Jul 2, 2025 | Google
Of course! Here’s a rewritten, longer version divided into clear paragraphs using British English, and structured to look original: Google has clarified that its core updates are based on long-term signals rather than sudden bursts of spammy backlinks or recent...
by Nikka | Jun 30, 2025 | Google
Google has introduced a new algorithm called MUVERA, which stands for multi-vector retrieval algorithm. This new approach is designed to improve the speed of search results and handle more complex queries more effectively. According to Google, MUVERA doesn’t...
