by Nikka | Mar 18, 2026 | Google
New data from Chartbeat, reported exclusively by Axios, highlights a worrying trend for small publishers: search referral traffic has fallen dramatically over the past two years, leaving smaller sites struggling to maintain visibility. According to the analytics firm,...
by Nikka | Mar 18, 2026 | Google
A recent SEO experiment has shed light on a growing concern within the digital space — how easily misinformation can rank highly on search engines. What began as a simple AI-generated mistake quickly turned into a real-world test, revealing just how fast inaccurate...
by Nikka | Mar 18, 2026 | Google
Switching a website from HTTP to HTTPS is often seen as a straightforward upgrade. It improves security, builds trust with users, and is even considered a ranking signal by Google. However, despite these benefits, many website owners are surprised to see their...
by Nikka | Mar 17, 2026 | Google
As AI tools become more popular for building WordPress plugins, often referred to as “vibe coding”, concerns are growing around whether these plugins meet proper standards. Issues around security, compatibility, and performance can easily arise if code is generated...
by Nikka | Mar 16, 2026 | Google
Understanding how Googlebot crawls websites is crucial for webmasters, SEO professionals, and digital marketers. Recently, Google shared more details about Googlebot’s crawl limits, offering insight into why these limits exist and how they can be adjusted depending on...
by Nikka | Mar 16, 2026 | Google
Every few years, the SEO world falls for the same story: if you produce enough content, Google won’t be able to judge its quality. The promise is simple: publish at scale, and the numbers alone will carry you to the top of search results. Yet, this approach has never...
by Nikka | Mar 16, 2026 | Google
Would you let an AI agent spend £50,000 of your company’s budget without checking its work? Most business leaders would hesitate. Yet, in marketing, we’re often focused on the wrong questions. Debates rage over acronyms like AEO versus GEO, while some are caught up...
by Nikka | Mar 13, 2026 | Google
A serious security vulnerability has been discovered in the Formidable Forms WordPress plugin, allowing unauthenticated attackers to complete low-cost transactions and then reuse them to approve higher-value purchases without paying the full amount. The flaw affects...
by Nikka | Mar 13, 2026 | Google
Recent data from third-party tracking tools reveals that local publishers in the US have largely kept their home-state audiences but suffered significant losses in national reach following Google’s latest Discover core update. The changes highlight how the update may...
by Nikka | Mar 13, 2026 | Google
Google’s crawling system, widely known under the umbrella term “Googlebot,” is far more complex than many website owners and SEO specialists realise. In a recent podcast discussion, Google’s Gary Illyes and Martin Splitt provided an in-depth explanation of how...
