by Nikka | Oct 13, 2025 | Google
Google has rolled out Lighthouse 13, streamlining its auditing system to match Chrome DevTools’ new insight-based model. The update removes outdated checks, merges several audits into clearer insights, and leaves performance scores untouched. Key changes include:...
by Nikka | Oct 13, 2025 | Google
Google has discreetly revised its documentation for NotebookLM, confirming that the platform does not follow robots.txt directives. The update, added to Google’s list of user-triggered fetchers, suggests that NotebookLM operates independently of the usual web crawling...
by Nikka | Oct 10, 2025 | YouTube
YouTube has unveiled its new Brand Pulse Report, designed to give marketers a complete view of their brand’s performance across the platform. Using AI-driven insights, the report measures brand impact across paid advertising, creator collaborations, and organic...
by Nikka | Oct 9, 2025 | Google
WP Engine Refiles Updated Complaint Against Automattic and Matt Mullenweg WP Engine has submitted a Second Amended Complaint against Automattic and its founder, Matt Mullenweg, effectively reviving six of its previous claims in an ongoing legal battle. The filing...
by Nikka | Oct 9, 2025 | Google
Microsoft has released new recommendations to help content creators optimise their pages for visibility within AI-driven search results. The guidance focuses on how structure, clarity, and presentation can improve the chances of content being selected for AI-generated...
by Nikka | Oct 8, 2025 | Google
Meta Halts Political Ads Across the EU Amid New Regulations Meta has announced a sweeping suspension of all political, electoral, and social issue advertising across the European Union, marking one of the most significant changes to its advertising policy in recent...
by Nikka | Oct 8, 2025 | Google
ChatGPT Becomes a Platform for Apps – and a New Marketing Frontier ChatGPT is no longer just a chatbot. OpenAI’s latest update has transformed it into a platform where users can now access third-party apps such as Spotify, Canva, Zillow, and Expedia — all without...
by Nikka | Oct 7, 2025 | Google
Search Atlas has introduced a range of new features designed to help agencies better manage SEO, Local Search, and AI visibility for their clients. During a recent event, the company unveiled several updates and improvements to its SEO platform aimed at helping...
by Nikka | Oct 7, 2025 | Google
A new study from Yale University has challenged the widespread fear that artificial intelligence is replacing human workers, especially in marketing. Despite AI’s rapid advancement and increasing use in business, researchers found no significant job losses linked to...
by Nikka | Oct 6, 2025 | Google
Google has acknowledged that a data centre problem is behind a partial disruption to its Search service, impacting the display of certain pages in specific regions. According to the company’s official Search Status Dashboard, the issue started on 3 October at around...
