by Nikka | Jan 28, 2025 | Google
YouTube has unveiled a new advertising option that allows brands to take exclusive control of its most prominent ad space, the Masthead, on an hourly basis. Known as the Cost-Per-Hour (CPH) Masthead, this feature introduces a transformative way for marketers to...
by Nikka | Jan 27, 2025 | Google
Google has recently updated its Search Quality Rater Guidelines, bringing attention to the evolving landscape of AI-generated content and new forms of spam. These changes are significant for anyone in the search engine optimisation (SEO) space, as they provide more...
by Nikka | Jan 24, 2025 | Google
Creating internal training videos is a fantastic way to captivate and educate your team. With the right tools, practical tips, and fresh approaches, you can produce videos that not only convey essential information but also keep your audience engaged. As a search...
by Nikka | Jan 24, 2025 | Google
The beginning of a new year offers a perfect opportunity for PPC professionals to rethink their strategies and refine their approach. Beyond making resolutions, this period is pivotal for resetting priorities, refocusing efforts, and aligning strategies with the...
by Nikka | Jan 23, 2025 | Google
Google has made a notable change to its mobile search results by removing breadcrumb navigation. Instead of showing breadcrumbs, mobile search results now display only the domain of the website. This simplification streamlines the appearance of mobile search results,...
by Nikka | Jan 22, 2025 | Google
A post on LinkedIn raised doubts about the idea that Schema.org structured data can influence ranking in AI search engines. The post questioned the belief held by some SEOs that structured data could be used to improve rankings in AI search engines like ChatGPT. In...
by Nikka | Jan 22, 2025 | Google
With the ruling for Google’s first search antitrust case anticipated in August 2025, attention has shifted to what lies ahead, especially with a new U.S. President and a fresh team of Department of Justice (DOJ) officials in place. The potential changes in...
by Nikka | Jan 21, 2025 | Google
Google has introduced subtle but meaningful changes to its documentation, providing actionable insights for improving search-optimised content. These updates serve as a reminder of how minor adjustments, when thoughtfully applied, can significantly enhance clarity,...
by Nikka | Jan 21, 2025 | Google
Google is reportedly working on a new feature for Google Ads called “Search Max,” designed to deliver smarter, more adaptable ad performance in response to the ever-changing search landscape. This feature aims to revolutionise the way advertisers approach campaigns by...
by Nikka | Jan 20, 2025 | Google
OpenAI’s involvement in funding and accessing a benchmarking dataset has recently been revealed, raising significant concerns about the authenticity of the high scores achieved by its new o3 AI model. The disclosure has led to increased scrutiny regarding the...
