by Nikka | Mar 13, 2025 | Google
Google has released an updated guide on Robots.txt, aimed at helping SEOs and website owners better manage how search engine crawlers interact with their sites. This new documentation provides a clear and practical refresher on how to use Robots.txt effectively. The...
by Nikka | Mar 12, 2025 | Google
A leaked conversation from a WordPress Slack chat has revealed that Matt Mullenweg is considering slowing down WordPress releases, potentially limiting them to just one per year until late 2027. The discussion has raised concerns within the community about the impact...
by Nikka | Mar 12, 2025 | Google
Google Ads is set to expand the negative keyword limit for Performance Max (PMax) campaigns, increasing the cap from 100 to 10,000. This change aligns PMax campaigns with Search campaigns, offering advertisers more control over ad placements. Previously, PMax...
by Nikka | Mar 11, 2025 | YouTube
YouTube’s Creator Liaison, Rene Ritchie, has offered guidance to content creators on how to navigate upcoming changes in mid-roll ad placements. With YouTube set to introduce automated mid-roll ads from May 12, Ritchie emphasises the importance of a strategic approach...
by Nikka | Mar 11, 2025 | Google
A new court filing aims to break up Google’s Chrome browser and address its alleged monopolistic practices. The plaintiffs in an ongoing antitrust lawsuit against Google have submitted a revised proposed final judgment for the judge to consider. This follows an...
by Nikka | Mar 10, 2025 | Google
Google’s Advice on Handling 404 Pages Google has issued a warning against redirecting all 404 error pages to the homepage, stating that this practice can cause confusion for both users and search crawlers. When a page no longer exists, redirecting it incorrectly can...
by Nikka | Mar 10, 2025 | Google
TikTok is on track to generate $32.4 billion in global advertising revenue this year, marking a 24.5% year-over-year increase. However, despite this impressive growth, the platform faces uncertainty in its largest market, the United States, where a potential ban...
by Nikka | Mar 7, 2025 | Google
Google is currently testing a new channel reporting feature for Performance Max (PMax) campaigns, a move that could address one of the biggest concerns advertisers have had about this automated campaign type. Since its launch, PMax has been criticised for its...
by Nikka | Mar 7, 2025 | Google
A recent study has found a link between Google’s growing use of AI Overviews and a decline in clickthrough rates for informational searches. As AI-generated summaries become more prevalent in search results, fewer users are clicking through to external websites...
by Nikka | Mar 6, 2025 | Google
Google has introduced AI Mode within Google Search Labs, offering a more immersive AI-powered search experience. This new mode enhances Google Search with advanced reasoning, deeper analysis, and multimodal capabilities, providing users with more sophisticated...
