by Nikka | Dec 20, 2024 | Google
YouTube has grown to be an indispensable platform for brands looking to connect with their target audience. With its vast global reach and diverse content, it provides businesses with a unique opportunity to engage consumers in a highly interactive and impactful way....
by Nikka | Dec 19, 2024 | Google
Bing Image Creator has undergone significant updates, bringing a range of new features and improvements to enhance the user experience. Microsoft has introduced a faster, higher-quality image creation process using the latest DALL-E 3 model PR16. This new model allows...
by Nikka | Dec 19, 2024 | Google
The December 2024 core update, the fourth and likely final update of the year, has now been fully rolled out. The rollout began on December 12, 2024, and was completed around six days later, on December 18, 2024. As with previous core updates, this update aimed to...
by Nikka | Dec 19, 2024 | Google
As an agency, choosing the right hosting service for your clients is crucial. With technology rapidly evolving, it’s important to know what will be the best fit for your business in 2025. You may be wondering, “Which hosting service is best for agencies?” and...
by Nikka | Dec 19, 2024 | Google
A strong, enduring relationship with an enterprise client can be incredibly beneficial for a business. It builds authority, provides valuable insights into the workings of large organisations, and often has a positive financial impact. However, securing the client is...
by Nikka | Dec 17, 2024 | Google
Google has released a new help document on faceted navigation, a feature frequently used on e-commerce, article, and event websites. While faceted navigation is an excellent tool to improve user experience by helping visitors filter and find relevant content, Google...
by Nikka | Dec 17, 2024 | Digital Marketing
During my session at SMX Next, I delved into the topic of audience saturation, offering insights on how to avoid falling into this common trap. In that session, I covered several key points, which I’ll summarise here for you: Firstly, we looked at what audience...
by Nikka | Dec 16, 2024 | Google
WordPress co-founder Matt Mullenweg has publicly expressed his strong disapproval after a recent court ruling allowed WP Engine to regain control over their Advanced Custom Forms (ACF) plugin and re-establish login access to WordPress.org. Mullenweg’s reaction to the...
by Nikka | Dec 16, 2024 | Google
Google has officially rolled out the December 2024 core update, just weeks after the November 2024 update. This marks the end of a year filled with significant algorithm changes from the search giant. The December 2024 update began its rollout recently and is expected...
by Nikka | Dec 16, 2024 | Google
Google is introducing a new beta feature for Performance Max campaigns that allows advertisers to apply negative keyword exclusions at the campaign level. This update has been highly anticipated by advertisers who have long expressed the need for more control over...
