by Nikka | Nov 4, 2024 | Google
Categories on your Google Business Profile (GBP) play a crucial role in determining your local search rankings. Selecting the appropriate primary and secondary categories is vital for ensuring that your business shows up in relevant searches. Choosing the right...
by Nikka | Nov 4, 2024 | Digital Marketing, Google
OpenAI’s CEO, Sam Altman, alongside other key executives, recently participated in a Reddit AMA, shedding light on various aspects of ChatGPT Search. Their responses offer a glimpse into how this evolving tool functions and provide valuable insights into the direction...
by Nikka | Nov 1, 2024 | Google, Digital Marketing
Meta descriptions play a vital role in how both search engines and users perceive your content. Although they do not have a direct impact on search rankings, their influence on user engagement and click-through rates (CTR) can be significant, ultimately affecting a...
by Nikka | Nov 1, 2024 | Google
Google Chrome has recently rolled out an innovative debugging tool in its Canary build, aimed specifically at helping developers identify and rectify website layout stability issues. As websites continue to evolve and become more dynamic, ensuring a smooth and stable...
by Nikka | Oct 31, 2024 | Google
Google has recently announced that a new algorithm update is set to be released “fairly soon.” This announcement has stirred a mix of anticipation and concern among website owners, particularly those whose sites have already faced challenges due to...
by Nikka | Oct 31, 2024 | Digital Marketing
Meta is reportedly working on creating a search engine index specifically for its AI chatbot, aiming to reduce dependency on Google for information retrieval and AI-generated summaries of current events. This strategic move signals Meta’s intent to evolve its AI...
by Nikka | Oct 30, 2024 | Google
A British couple has achieved a significant victory, winning a €2.4 billion case against Google over allegations of search manipulation that severely impacted their price comparison startup. This landmark ruling highlights the struggles faced by small businesses when...
by Nikka | Oct 30, 2024 | Google
Google recently reported an impressive 15% rise in revenue, largely driven by the expansion of AI features across its search and cloud services. This marks another record-breaking quarter for the tech giant, reflecting the impact of strategic investments in artificial...
by Nikka | Oct 29, 2024 | Digital Marketing, Google
Paid search is a powerful tool for promoting your business, but many find the initial steps to be overwhelming and complex. Although a variety of tools are available to assist advertisers, achieving success in PPC doesn’t depend exclusively on having expert...
by Nikka | Oct 29, 2024 | Digital Marketing
The official documentation for Core Web Vitals has recently been updated, incorporating new information regarding Interaction to Next Paint (INP) scores. This update explains the rationale behind the chosen scoring thresholds for INP, allowing webmasters and...
