by Nikka | Jan 13, 2025 | Google
Will TikTok face a nationwide ban? This question is now under scrutiny as the Supreme Court deliberates on the app’s future in the United States. The case has sparked significant debate, balancing national security concerns with the fundamental right to free speech....
by Nikka | Jan 13, 2025 | Google
Learn how image optimisation can significantly boost SEO, improve website load times, and enhance the overall user experience. With the right strategies and WordPress tools, you can ensure your website performs at its best while delivering visually engaging content....
by Nikka | Jan 10, 2025 | Google
Google Chrome’s Barry Pollard has shared five critical optimisation tips for improving the Largest Contentful Paint (LCP) metric, offering indispensable guidance for SEOs and web developers aiming to enhance website performance and user experience. LCP is a...
by Nikka | Jan 10, 2025 | Google
Brands featured on the first page of Google search results are significantly more likely to be mentioned in large language models (LLMs), such as ChatGPT, according to a groundbreaking study by Seer Interactive. The study explored the relationship between search...
by Nikka | Jan 9, 2025 | Uncategorized
TikTok’s annual “What’s Next” report offers valuable insights into the trends that are expected to shape social media marketing in 2025. This report analyses the key patterns of success on the platform, helping marketers stay ahead of the...
by Nikka | Jan 9, 2025 | Google
Google has unveiled a new experimental feature through Search Labs called Daily Listen, now available on the Google App for iOS and Android devices. This feature is designed to enhance the way users consume personalised content by delivering a concise daily audio...
by Nikka | Jan 8, 2025 | Google
WordPress.com, the leading web hosting platform provided by Automattic, has introduced an exciting update that will benefit developers using local development tools. The recently announced feature allows the free and open-source Sync local development app to directly...
by Nikka | Jan 8, 2025 | Google
Forty per cent of consumers are in favour of brands engaging with popular trends, highlighting the potential benefits of such marketing strategies. However, the key to successful trend participation lies in striking the right balance between authenticity, cultural...
by Nikka | Jan 7, 2025 | Digital Marketing
Choosing the right keywords for your pay-per-click (PPC) campaigns is essential for improving ad targeting. The better your keywords, the higher your click-through rates and return on investment (ROI) will be. But the real question is: how do you find those ideal...
by Nikka | Jan 7, 2025 | Google
Microsoft has recently come under fire for designing Bing’s search interface to mimic Google’s, a move that has drawn sharp criticism from Google’s Chrome security chief. The controversy centres around Bing’s interface automatically adapting to look like Google’s...
