by Nikka | Feb 11, 2025 | Digital Marketing
A recent study from Rutgers University has found that Americans place more trust in artificial intelligence (AI) than in social media. This shift in perception highlights how AI is increasingly seen as a more reliable source of information and decision-making compared...
by Nikka | Feb 11, 2025 | Google
Google has officially confirmed an outage affecting Business Profile reviews, which has led to missing reviews for many local businesses. This issue has caused frustration among business owners who rely on customer feedback to maintain their reputation and attract new...
by Nikka | Feb 10, 2025 | Google
Meta has introduced a series of AI-driven enhancements aimed at helping advertisers optimise their campaigns more effectively. These updates promise to streamline the ad creation process, improve targeting accuracy, and enhance overall campaign performance. By...
by Nikka | Feb 10, 2025 | Google
Google’s John Mueller recently shared insights on managing duplicate URLs with query parameters in Google’s index, offering a different approach to a common SEO issue. During a site audit, an SEO professional raised concerns about the use of the rel=canonical tag for...
by Nikka | Feb 7, 2025 | Google
User behaviour varies, so it’s important to tailor your approach accordingly. Building SEO personas can help refine your content strategy and boost your rankings. Mastering user intent involves understanding the needs and expectations of your audience. By getting into...
by Nikka | Feb 7, 2025 | Google
Google has introduced updated guidance on merging GA4 and Search Console data using Looker Studio, providing marketers with a more detailed understanding of SEO performance. This integration allows businesses to analyse user behaviour from the moment they click on a...
by Nikka | Feb 6, 2025 | Google
YouTube has recently updated its Analytics to feature more prominent device data, allowing creators to better understand how their audiences are consuming content. This update helps creators tailor their videos to the shifting viewing habits of their audience,...
by Nikka | Feb 6, 2025 | Google
A new LinkedIn report has highlighted five key trends that are reshaping B2B marketing, placing a strong emphasis on revenue metrics, AI attribution, and strategies focused on ROI. One significant shift is that marketers are increasingly focusing on revenue-based...
by Nikka | Feb 5, 2025 | Google
Alphabet has reported a significant 12% rise in revenue for the fourth quarter of 2024, driven by advancements in artificial intelligence, rapid growth in its cloud computing services, and large-scale investments in infrastructure. The company’s strategic focus on AI...
by Nikka | Feb 5, 2025 | Google
Google has introduced a major update to the way cost data is imported into Analytics, making the process more streamlined and flexible. Previously, marketers had to include several mandatory fields when uploading cost data, but this latest change reduces the number of...
