by Nikka | Dec 2, 2024 | Google
Google AI Overviews generally showed signs of stability in October and November, but there was a significant surge in granular travel queries, which increased by an impressive 700%. As we enter the holiday season, October’s data highlights notable shifts and...
by Nikka | Dec 2, 2024 | Google
Google’s Chromium documentation sheds light on how Chrome collects and utilises Site Engagement Metrics. These metrics are a key part of how Google measures user interaction with websites, helping to identify content that resonates with its audience. Understanding...
by Nikka | Nov 29, 2024 | Uncategorized
As search habits in the UK continue to evolve, Google’s once-dominant presence in the search market appears to be softening slightly. The shift seems to be driven by a growing wariness among users regarding the rise of AI-powered search results. As artificial...
by Nikka | Nov 29, 2024 | Google
Google has announced a temporary test involving the removal of hotel maps and other advanced search features in three European countries: Germany, Belgium, and Estonia. This test marks a significant shift in the way hotel search results are displayed, as Google...
by Nikka | Nov 28, 2024 | Google
Google has introduced a key update to its Business Profile policies, specifically affecting service-area businesses that sell age-restricted products. This change is set to impact a range of industries, including alcohol, cannabis, and weapons retailers. Under the...
by Nikka | Nov 28, 2024 | Google
Understanding the challenges of tracking brand visibility on AI-driven search platforms is crucial. Businesses need to adapt their SEO and digital PR strategies to stay competitive in this evolving landscape. Monitoring organic search performance is becoming...
by Nikka | Nov 27, 2024 | Google
Google has announced that it will sunset Ads Creative Studio by the end of March 2025. This decision marks a shift in the company’s focus as it redirects its efforts toward new growth areas. Additionally, Google plans to enhance its partnerships with creative...
by Nikka | Nov 27, 2024 | Google
Learn how to create SEO projections and discover alternative methods for showcasing ROI without overpromising results. With more companies requesting SEO projections, it’s a perfectly reasonable expectation. SEO often demands significant resources, and businesses...
by Nikka | Nov 26, 2024 | Uncategorized
Google’s page experience update marked a significant shift, setting a new benchmark for creating user-friendly websites. It underscored the growing importance of performance and usability in search engine optimisation (SEO). Key elements of this update included Core...
by Nikka | Nov 26, 2024 | Digital Marketing, Google
What lies ahead for the future of search? The emergence of AI-driven search engines such as ChatGPT, Google Gemini, and others has brought about a seismic shift in how we discover and interact with information. Let’s explore five key GEO trends that are shaping this...
