by Nikka | May 23, 2025 | Google
Google has shared official guidance through blog posts aimed at helping content creators improve their performance in AI-driven search features such as AI Overviews and AI Mode. John Mueller from Google authored one of these posts, offering advice on how to optimise...
by Nikka | May 23, 2025 | Google
Google’s AI Overviews (AIO) have come under criticism for displaying spam-like content and rewording existing information without offering any additional analysis or meaningful insight. This practice raises concerns about content quality, as it mirrors the very...
by Nikka | May 23, 2025 | Google
Using IndexNow alongside Schema structured data has become an effective method for ensuring that AI search engines receive the most current product information. According to a recent announcement by Microsoft Bing, IndexNow is proving to be a valuable tool for...
by Nikka | May 23, 2025 | Google
Google’s recent Gemini upgrades introduce a range of powerful new features designed to enhance both user experience and marketing possibilities. One of the major developments is the integration of Gemini directly into the Chrome browser, which allows for smoother and...
by Nikka | May 23, 2025 | Google
Google has introduced its new AI Mode in Search across the United States, integrating the latest Gemini 2.5 technology. Alongside this, AI Overviews are expanding significantly, now available in over 200 countries and supporting more than 40 languages. The update also...
by Nikka | May 23, 2025 | Google
A recently published testimony from a Google engineer has shed some light on how the tech giant scores page quality and ranks content in its search engine results. The testimony, which has been partially redacted and made public by the U.S. Department of Justice,...
by Nikka | May 20, 2025 | Google
Google’s Search Relations team has shed some light on which HTTP status codes are most relevant when it comes to search engine optimisation (SEO). Understanding how different codes are treated can help improve your website’s performance in search results. To begin...
by Nikka | May 16, 2025 | Google, Digital Marketing
Search marketing expert Mordy Oberstein recently shared a thought-provoking perspective on the role of referral traffic in brand growth. According to Oberstein, brands should gradually move away from relying on referral traffic as they mature. While referrals from...
by Nikka | May 16, 2025 | Google
Google has provided clarification regarding how links within its AI Overviews are reported in Search Console. According to the company, all links featured in these overviews are treated as sharing a single position in reporting data. In most cases, these links appear...
by Nikka | May 14, 2025 | Google
Google’s John Mueller recently clarified that Hreflang tags should be viewed as suggestions, not absolute directives. This means they help guide Google’s understanding of which version of a page to show in different regions or languages, but they...
