by Nikka | Mar 14, 2025 | Google
Google has expanded access to its Gemini AI, introducing free but limited use of its Deep Research tool. This move allows more users to explore its capabilities without a paid subscription. Alongside this, Google has also upgraded Gemini’s Flash Thinking 2.0,...
by Nikka | Mar 14, 2025 | YouTube
Not all content can be squeezed into a 60-second clip. Creating compelling long-form videos and video podcasts can help boost engagement and visibility on platforms like YouTube. While short-form videos are popular across social media, long-form content continues to...
by Nikka | Mar 13, 2025 | Google
Are your landing pages converting better—or worse—than your competitors’? If you’re unsure, now is the time to find out. Understanding where your landing pages stand in comparison to industry benchmarks can help you identify strengths, weaknesses, and opportunities...
by Nikka | Mar 13, 2025 | Google
Google has released an updated guide on Robots.txt, aimed at helping SEOs and website owners better manage how search engine crawlers interact with their sites. This new documentation provides a clear and practical refresher on how to use Robots.txt effectively. The...
by Nikka | Mar 12, 2025 | Google
A leaked conversation from a WordPress Slack chat has revealed that Matt Mullenweg is considering slowing down WordPress releases, potentially limiting them to just one per year until late 2027. The discussion has raised concerns within the community about the impact...
by Nikka | Mar 12, 2025 | Google
Google Ads is set to expand the negative keyword limit for Performance Max (PMax) campaigns, increasing the cap from 100 to 10,000. This change aligns PMax campaigns with Search campaigns, offering advertisers more control over ad placements. Previously, PMax...
by Nikka | Mar 11, 2025 | YouTube
YouTube’s Creator Liaison, Rene Ritchie, has offered guidance to content creators on how to navigate upcoming changes in mid-roll ad placements. With YouTube set to introduce automated mid-roll ads from May 12, Ritchie emphasises the importance of a strategic approach...
by Nikka | Mar 11, 2025 | Google
A new court filing aims to break up Google’s Chrome browser and address its alleged monopolistic practices. The plaintiffs in an ongoing antitrust lawsuit against Google have submitted a revised proposed final judgment for the judge to consider. This follows an...
by Nikka | Mar 10, 2025 | Google
Google’s Advice on Handling 404 Pages Google has issued a warning against redirecting all 404 error pages to the homepage, stating that this practice can cause confusion for both users and search crawlers. When a page no longer exists, redirecting it incorrectly can...
by Nikka | Mar 10, 2025 | Google
TikTok is on track to generate $32.4 billion in global advertising revenue this year, marking a 24.5% year-over-year increase. However, despite this impressive growth, the platform faces uncertainty in its largest market, the United States, where a potential ban...
