by Nikka | Jan 8, 2025 | Google
WordPress.com, the leading web hosting platform provided by Automattic, has introduced an exciting update that will benefit developers using local development tools. The recently announced feature allows the free and open-source Sync local development app to directly...
by Nikka | Jan 8, 2025 | Google
Forty per cent of consumers are in favour of brands engaging with popular trends, highlighting the potential benefits of such marketing strategies. However, the key to successful trend participation lies in striking the right balance between authenticity, cultural...
by Nikka | Jan 7, 2025 | Digital Marketing
Choosing the right keywords for your pay-per-click (PPC) campaigns is essential for improving ad targeting. The better your keywords, the higher your click-through rates and return on investment (ROI) will be. But the real question is: how do you find those ideal...
by Nikka | Jan 7, 2025 | Google
Microsoft has recently come under fire for designing Bing’s search interface to mimic Google’s, a move that has drawn sharp criticism from Google’s Chrome security chief. The controversy centres around Bing’s interface automatically adapting to look like Google’s...
by Nikka | Jan 6, 2025 | Google
Google Performance Max (PMax) has recently become a source of confusion for many advertisers, particularly in the area of placement exclusions. This confusion stems from a noticeable gap between Google’s official policy on the matter and the real-world experiences of...
by Nikka | Jan 6, 2025 | Google
Google’s Martin Splitt has shared an insightful guide on addressing indexing issues during a site audit, focusing on whether JavaScript could be the underlying cause. His advice is particularly valuable for webmasters and SEO professionals aiming to enhance website...
by Nikka | Jan 2, 2025 | Google
Google’s latest Search Off the Record podcast tackled the question of whether SEO is “on a dying path” due to the rise of AI Search. The discussion aimed to clarify Google’s stance on the matter, suggesting that SEO remains largely unaffected by the...
by Nikka | Jan 2, 2025 | Google
Sundar Pichai, CEO of Google, recently convened with the company’s executive team and employees to discuss Google’s strategic priorities for 2025. The meeting focused heavily on artificial intelligence (AI) and the need to develop AI products that are more...
by Nikka | Dec 30, 2024 | Google
Google has officially released documentation regarding the management of faceted navigation, highlighting the SEO risks that come with poorly implemented filtering systems. Websites are now urged to be more cautious about how they handle faceted navigation in order to...
by Nikka | Dec 30, 2024 | Google
Microsoft has recently introduced significant enhancements to Bing search, integrating advanced language models to improve both speed and accuracy. This update aims to reduce operational costs, providing users with faster and more precise search results. By optimising...
