by Nikka | Jun 24, 2025 | Google, Digital Marketing
Jill Whalen, a respected figure in the search marketing world, has sadly passed away. Her contributions to the SEO industry were profound, influencing an entire generation of professionals who prioritised ethical, content-led strategies. Although Jill retired from the...
by Nikka | Jun 24, 2025 | Digital Marketing
OpenAI CEO Sam Altman has shared that ChatGPT has evolved well beyond its early use as a simple alternative to Google. Today, the platform is being shaped into more of an AI assistant that helps users complete complex tasks rather than just delivering search results....
by Nikka | Jun 23, 2025 | Google
Google’s Martin Splitt and Gary Illyes have weighed in on a long-debated question in the search marketing world: how much technical expertise should SEO professionals really have? In a recent episode of the Search Off the Record podcast, the two Google representatives...
by Nikka | Jun 23, 2025 | Digital Marketing
Jill Whalen, one of the original pioneers of search engine optimisation (SEO), has sadly passed away. Her death has left many in the digital marketing industry reflecting on her incredible legacy and lasting impact. Whalen was widely respected for her unwavering...
by Nikka | Jun 20, 2025 | Google
Google is pushing forward with its Commerce Media suite, unveiling a significant expansion aimed at benefiting brands and retailers across its advertising platforms. This move is part of the tech giant’s ongoing effort to strengthen its position in the digital...
by Nikka | Jun 20, 2025 | Google
TikTok has been granted a third 90-day extension, allowing it to continue operating in the United States until 17 September. This comes as discussions around a potential change in ownership remain ongoing. The extension was issued through an executive order by former...
by Nikka | Jun 19, 2025 | Google
Google has officially launched its new “Search Live” feature, now available in AI Mode for users in the United States. This tool allows people to speak directly with Google Search and receive real-time responses in audio format, along with relevant web...
by Nikka | Jun 19, 2025 | YouTube
YouTube Shorts has reached an impressive milestone, now drawing in around 200 billion daily views. This significant number highlights the growing popularity of short-form video content among users worldwide. Alongside this achievement, YouTube has announced it will be...
by Nikka | Jun 18, 2025 | Google
Meta has introduced a new range of generative AI tools aimed at supporting advertisers in producing high-quality, branded content more efficiently and on a larger scale. These tools are part of an expansion to Meta’s Advantage+ suite, which is now being enhanced with...
by Nikka | Jun 18, 2025 | Google
Yoast SEO has introduced support for the llms.txt file format, now available to both free and premium users. This new feature aims to help website owners prepare their sites for the evolving landscape of AI-powered search engines. The addition of llms.txt capability...
