Is Your Landing Page Performing Well?

Are your landing pages converting better—or worse—than your competitors’? If you’re unsure, now is the time to find out. Understanding where your landing pages stand in comparison to industry benchmarks can help you identify strengths, weaknesses, and opportunities for improvement.

Unbounce’s latest Conversion Benchmark Report provides a comprehensive analysis of landing page performance across various industries. This data-driven report gives marketers a clear picture of how their pages compare to others in their sector, offering valuable insights to refine their strategies.

One of the key highlights of the report is the breakdown of median conversion rates by industry. This means businesses can now access reliable benchmarks specific to their field rather than relying on generic figures. Knowing the average conversion rate for your industry helps set realistic expectations and goals for improvement.

However, conversion rates alone do not tell the full story. The report emphasises that a lower conversion rate does not necessarily mean poor performance—some businesses prioritise high-value leads over sheer volume. Similarly, even pages that already perform well may still have room for further optimisation.

In addition to benchmarking, the report provides insights into common factors that impact conversion rates. These include page design, call-to-action (CTA) placement, form length, and overall user experience. Understanding how these elements influence visitor behaviour can help marketers make data-driven adjustments to improve performance.

Another crucial takeaway from the report is that different industries have varying benchmarks due to differences in customer behaviour. For example, a landing page in the e-commerce sector may have a significantly higher conversion rate than one in the B2B industry, where lead nurturing takes longer. Comparing performance within the same industry ensures a more accurate assessment.

The report also highlights the importance of continuous testing and improvement. A/B testing different headlines, CTAs, or layouts can lead to incremental gains in conversion rates. Marketers who regularly experiment and refine their landing pages often achieve better long-term results than those who rely on a single, static design.

Moreover, the findings suggest that mobile optimisation plays a crucial role in landing page performance. With more users browsing and shopping on mobile devices, ensuring that landing pages load quickly, display properly, and provide a seamless user experience is essential for maximising conversions.

Whether your landing pages are currently underperforming or already yielding strong results, this report serves as a valuable resource. By using data-backed insights, businesses can fine-tune their landing page strategies and make informed decisions that drive better engagement and conversions.

Ultimately, benchmarking is not just about knowing where you stand—it’s about using that knowledge to improve. By leveraging the insights from Unbounce’s Conversion Benchmark Report, marketers can stay ahead of industry trends, optimise their landing pages, and create a more effective online presence.