by Nikka | Jan 24, 2025 | Google
The beginning of a new year offers a perfect opportunity for PPC professionals to rethink their strategies and refine their approach. Beyond making resolutions, this period is pivotal for resetting priorities, refocusing efforts, and aligning strategies with the...
by Nikka | Jan 23, 2025 | Google
Google has made a notable change to its mobile search results by removing breadcrumb navigation. Instead of showing breadcrumbs, mobile search results now display only the domain of the website. This simplification streamlines the appearance of mobile search results,...
by Nikka | Jan 22, 2025 | Google
A post on LinkedIn raised doubts about the idea that Schema.org structured data can influence ranking in AI search engines. The post questioned the belief held by some SEOs that structured data could be used to improve rankings in AI search engines like ChatGPT. In...
by Nikka | Jan 22, 2025 | Google
With the ruling for Google’s first search antitrust case anticipated in August 2025, attention has shifted to what lies ahead, especially with a new U.S. President and a fresh team of Department of Justice (DOJ) officials in place. The potential changes in...
by Nikka | Jan 21, 2025 | Google
Google has introduced subtle but meaningful changes to its documentation, providing actionable insights for improving search-optimised content. These updates serve as a reminder of how minor adjustments, when thoughtfully applied, can significantly enhance clarity,...
by Nikka | Jan 21, 2025 | Google
Google is reportedly working on a new feature for Google Ads called “Search Max,” designed to deliver smarter, more adaptable ad performance in response to the ever-changing search landscape. This feature aims to revolutionise the way advertisers approach campaigns by...
by Nikka | Jan 20, 2025 | Google
OpenAI’s involvement in funding and accessing a benchmarking dataset has recently been revealed, raising significant concerns about the authenticity of the high scores achieved by its new o3 AI model. The disclosure has led to increased scrutiny regarding the...
by Nikka | Jan 20, 2025 | Google
Phishing scams targeting Google Ads accounts are emerging as a significant threat to advertisers, causing financial losses, campaign disruptions, and reputational harm. These cyberattacks have become increasingly sophisticated, preying on unsuspecting ad industry...
by Nikka | Jan 17, 2025 | Google
Step up your advertising strategy with a closer look at TikTok’s distinct ad formats and best practices for effectively connecting with its lively and engaged community. Since its inception, TikTok has swiftly emerged as one of the most influential platforms for...
by Nikka | Jan 16, 2025 | Google
The .AI domain has undergone a significant transformation with its recent migration to the Identity Digital domain name registrar. This move is set to provide enhanced reliability and security for its users. By shifting to this new domain name registry, the .AI domain...
