by James Nicholson | Apr 1, 2025 | Google
Google’s AI Overviews (AIO) are significantly altering how search traffic is distributed, putting greater emphasis on deep, well-structured content. As a result, technical SEOs and content managers must ensure that their websites maintain up-to-date, high-quality...
by James Nicholson | Apr 1, 2025 | Google
Microsoft will begin enforcing explicit user consent signals for advertisers starting 5th May, ensuring compliance with global privacy regulations. This move was first communicated to advertisers a few weeks ago, giving them time to prepare for the upcoming changes....
by James Nicholson | Mar 28, 2025 | Google
A new proposal aims to address the crawling and indexing needs of large language models (LLMs), and it’s catching the attention of the digital world. Created by Australian technologist Jeremy Howard, the proposed llms.txt functions similarly to existing...
by James Nicholson | Mar 28, 2025 | Google
Google’s John Mueller addressed concerns about the impact of AI on search during his talk at Search Central Live NYC. He made it clear that AI is not set to replace search anytime soon but acknowledged that it is reshaping the digital landscape in various ways....
by James Nicholson | Mar 26, 2025 | Google
Agencies are navigating a fast-changing marketing landscape driven by artificial intelligence, shifting platforms, and evolving consumer expectations. While the rapid pace can be overwhelming, it also brings plenty of opportunities for those who adapt. When marketing...
by James Nicholson | Mar 26, 2025 | Google
This update marks a shift in the use of AI-generated images, moving them from being primarily decorative to more functional applications in business and communication. While websites can utilise AI-generated visuals, it’s essential to keep key considerations in mind....
by James Nicholson | Mar 25, 2025 | Digital Marketing
LinkedIn has partnered with Calendly to offer Premium users a more seamless way to schedule meetings through their profiles. This integration introduces custom profile buttons, making it easier for users to set appointments without the usual back-and-forth that often...
by Nikka | Mar 25, 2025 | Google
Google has begun expanding access to its AI Mode feature by rolling it out to a second batch of users. This follows the initial launch, which gave early access to Google One AI Premium subscribers on March 5th. Now, more users based in the United States, particularly...
by Nikka | Mar 24, 2025 | Google
When Google rolled out its March 2025 core update last week, the company announced a series of changes aimed at improving how relevant and high-quality content is surfaced throughout the year. However, Google clarified that not all websites should expect to fully...
by Nikka | Mar 24, 2025 | Google
Google has set a December deadline to enhance search visibility for independent publishers following increased criticism from content creators. This decision comes as a response to ongoing concerns about diminishing organic visibility and unclear guidance on improving...
