Ahrefs: ChatGPT vs Google

Ahrefs: ChatGPT vs Google

Ahrefs has introduced a new monthly dashboard that allows users to compare referral traffic from Google and ChatGPT. The tool is designed to give a clearer picture of how AI-driven search is developing as a source of measurable traffic. For now, Google continues to...
Google Trends API Alpha Pilot Confirmed

Google Trends API Alpha Pilot Confirmed

Google has confirmed that the rollout of its new Trends API will begin with only a small number of testers. John Mueller explained that access is currently very limited and that most applicants will need to wait before gaining entry. He also clarified that this...
OpenAI Unveils ChatGPT Go Plan

OpenAI Unveils ChatGPT Go Plan

OpenAI has introduced a new, lower-cost subscription option named ChatGPT Go, which will first be offered to users in India. This plan provides significantly more access compared to the free version, including up to ten times the number of messages, image generations,...
Google Expands iOS App Ads

Google Expands iOS App Ads

Google has rolled out significant updates to its iOS App Install campaigns, adding new ad formats, smarter bidding options, and tools designed with privacy in mind. These changes are aimed at helping marketers run more effective campaigns while maintaining user trust....
OpenAI Makes GPT-5 Warmer and Friendlier

OpenAI Makes GPT-5 Warmer and Friendlier

OpenAI has refined GPT-5 to make it sound warmer and more approachable, aiming for a friendlier tone. At the same time, the company has worked to avoid the issue seen with GPT-4o, where the model risked coming across as overly flattering or sycophantic.   A Warm...
ChatGPT-5 Syncs with Google Apps

ChatGPT-5 Syncs with Google Apps

OpenAI has introduced new integrations for ChatGPT Plus users, allowing ChatGPT-5 to link directly with Gmail, Google Calendar, and Google Contacts. With these connectors, users can now access and utilise information from their Google apps seamlessly within ChatGPT...
Google Flights Launches AI Trip Finder

Google Flights Launches AI Trip Finder

Google has introduced a new AI-powered “Flight Deals” feature to Google Flights, marking another step in its expansion into more specialised, conversational search tools. Key points include: The “Flight Deals” option is now available within Google Flights. The rollout...
Google Gemini Adds Past Chat Personalisation

Google Gemini Adds Past Chat Personalisation

Google’s Gemini has introduced new features, including the ability to personalise responses based on previous conversations and the option for Temporary Chats. These updates are currently rolling out, with user controls available to manage them. Key points:...
Why Google Controls Ranking Signals

Why Google Controls Ranking Signals

Google’s Gary Illyes explained that the company prefers to maintain control over its own ranking signals rather than rely on factors they cannot directly manage. He highlighted that when it comes to external indicators, such as social sharing, these are beyond...
SEO in the AI Era

SEO in the AI Era

AI-generated answers now source information from a wide range of places beyond your own website. To secure visibility, your content needs to appear across reputable platforms, publications, and communities that AI systems trust. Click-throughs from AI responses to...
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