by Nikka | Dec 12, 2025 | Google
Google has officially launched its December 2025 core update, marking the third major algorithm update of the year. The rollout began on 11 December 2025 and is expected to take up to three weeks to complete, according to Google’s Search Status Dashboard. This update...
by Nikka | Dec 11, 2025 | Google
Shopify has introduced the Product Network, a new system designed to help advertisers connect with shoppers across multiple merchant stores by showing contextually relevant products, even if the store a shopper is browsing doesn’t carry them. The concept is...
by Nikka | Dec 11, 2025 | Google
Many businesses are unaware of just how much branded traffic they lose every day due to unauthorised bidding, affiliate misuse, and deceptive ads. These issues often go unnoticed until costs rise or competitors begin appearing above you when someone searches for your...
by Nikka | Dec 11, 2025 | YouTube
Google has announced a major expansion of its Preferred Sources feature, opening it up to English-language users across the world. Alongside this, the company has also revealed a new pilot programme that will test AI-driven tools in partnership with several well-known...
by Nikka | Dec 11, 2025 | YouTube
YouTube has rolled out several updates to how Shorts ads work, introducing comment sections on eligible ads, new linking options for creators, and wider ad placement across mobile web browsers. The changes reflect YouTube’s push to make Shorts a stronger advertising...
by Nikka | Dec 10, 2025 | Google
Google is facing a formal investigation by the European Commission over concerns that its artificial intelligence practices may breach EU competition rules. These rules are designed to prevent companies with a dominant market position from abusing their power. The...
by Nikka | Dec 10, 2025 | Google
Google has updated its official core updates documentation to better explain how changes to its search ranking systems actually work in practice. The new wording highlights that updates are not limited to the major, named core updates that are announced a few times...
by Nikka | Dec 9, 2025 | Google
Google Search Console is trialling a new feature that allows website owners to view how their linked social media channels are performing in Google Search. This development aims to give a more unified view of digital performance. Previously, website owners had to...
by Nikka | Dec 9, 2025 | Google
As the year draws to a close, Google has published its 2025 Year in Review, highlighting product launches, platform upgrades, and new features largely powered by AI. These changes impacted Search, YouTube, Performance Max, Merchant Center, Demand Gen, and more,...
by Nikka | Dec 9, 2025 | Google
Google has publicly denied a recent report claiming that advertisements will be added to its Gemini AI app in 2026. The tech giant insists that there are currently no plans to introduce ads within the chatbot. The story, published by Adweek, suggested that Google had...
