by Nikka | Jun 16, 2025 | Google
OpenAI has made recent changes to its ChatGPT search functionality, aiming to boost how it processes more involved user queries. Without much fanfare, the update has enhanced the tool’s ability to understand longer and more complex search questions. These improvements...
by Nikka | Jun 12, 2025 | Google
Microsoft Advertising has rolled out a series of fresh updates aimed at enhancing the user experience, improving campaign management, and delivering more insightful reporting tools. These changes come at a time when advertisers are navigating both economic uncertainty...
by Nikka | Jun 12, 2025 | Google
Google has recently updated its documentation by removing the recommendation to use robots.txt to block automatically translated web pages. This revision brings the technical guidance in line with Google’s broader spam policies that were introduced more than a...
by Nikka | Jun 11, 2025 | YouTube
YouTube has introduced a new feature that places creator Posts directly within the Shorts feed. This update is designed to help content creators broaden their reach on the platform. Rather than disrupting the flow of videos, these Posts will appear seamlessly...
by Nikka | Jun 11, 2025 | Google
Google is now offering voluntary buyouts to staff working within some of its key U.S. teams, as part of a wider restructure that aligns with its evolving focus on artificial intelligence. The affected employees work across a number of divisions, including Search, Ads,...
by Nikka | Jun 10, 2025 | Google
During WordCamp Europe, Matt Mullenweg shared his concerns about the security risks and overall complexity involved in managing federated plugin repositories. Just before the event, the Linux Foundation announced the launch of the FAIR Package Manager project—an...
by Nikka | Jun 10, 2025 | Google
Google has recently made changes to its Recipe Schema documentation, offering clearer instructions on the role of images in search results. This update provides webmasters and content creators with a better understanding of how images can influence visibility in both...
by Nikka | Jun 6, 2025 | Google
A well-known search marketing expert has pushed back against the idea that Google’s AI-driven search demands overly complicated strategies. Speaking on the topic of SEO for generative AI, one of the industry’s most recognised figures offered a clear-eyed...
by Nikka | Jun 6, 2025 | Google
Recent data has revealed that the majority of traffic referrals from AI-powered platforms such as Perplexity, Bing, and Gemini come from desktop users. In fact, over 90% of their referrals are generated via desktop devices, highlighting a clear usage trend among users...
by Nikka | Jun 5, 2025 | Google
A recent study has shown that Google’s AI Overviews refer to news sources in only around 20% of its generated answers. Among those cited, three major publishers – the BBC, The New York Times, and CNN – dominate with a combined share of 31% of all news references. The...
