by Nikka | Sep 23, 2025 | Google
Google’s John Mueller recently addressed a query about keyword cannibalisation, offering guidance on where SEO efforts should be directed instead. He responded to a question regarding cases where several pages rank for the same search terms. While he acknowledged the...
by Nikka | Sep 23, 2025 | Google
There’s growing debate about whether the discussion around LLMs.txt has become a cycle of confusion, raising questions about what it really means for AI-driven search visibility. A number of well-known WordPress SEO plugins, as well as other content management...
by Nikka | Sep 22, 2025 | Google
Google has confirmed that its August 2025 spam update has now fully rolled out worldwide. The update began on 26 August and was completed on 22 September, as listed on Google’s official status page. It applied globally across all languages. Early reports from...
by Nikka | Sep 22, 2025 | Google
Disagreements within WordPress have recently come to light, sparking debate around leadership, burnout, and the project’s long-term stability. A clash among the core contributor team has spilled into the public eye, leaving many outside the organisation puzzled. What...
by Nikka | Sep 15, 2025 | Google
Google seems to have disabled, or at least started testing the removal of, the &num=100 URL parameter, which allows searchers to view 100 results on a single page. The shift was first noticed around 10 September, when many in the SEO community reported sudden...
by Nikka | Sep 15, 2025 | Uncategorized
Recent court decisions delivered mixed outcomes in the ongoing case between WP Engine and Automattic. While Automattic succeeded in having two of the claims dismissed, WP Engine will still move forward with nine others and has also been granted the opportunity to...
by Nikka | Sep 12, 2025 | Google
Google has revised its quality rater guidelines, placing election and voting information under the “Your Money or Your Life” (YMYL) category. This means civic-related content is now assessed with the same high standards as other sensitive topics. Key points include:...
by Nikka | Sep 12, 2025 | Google
The open-source HTTPArchive community publishes the Core Web Vitals Technology Report, which evaluates how different content management systems perform against Google’s Core Web Vitals (CWV). The July update revealed that while all major platforms made progress...
by Nikka | Sep 11, 2025 | Google
Google has confirmed that the CrUX Dashboard, the Looker Studio tool used to display Chrome User Experience (CrUX) data, will be phased out at the end of November 2025. The company explained that the dashboard was never intended for large-scale use and that newer,...
by Nikka | Sep 10, 2025 | Google
Google’s Gemini app now allows users to upload audio files, fulfilling one of the platform’s most requested features. Free accounts can upload up to 10 minutes per prompt, while paid plans extend this limit to three hours. Users can submit up to 10 audio files per...
