by Nikka | Jul 26, 2024 | Digital Marketing, Google
On April 16, 2024, Google introduced a new generative AI feature for Demand Gen campaigns in Google Ads. This tool lets advertisers create unique AI-generated images from text prompts, similar to DALL-E and Midjourney but tailored for advertising. Google says this...
by Nikka | Jul 19, 2024 | Digital Marketing
Here’s your comprehensive guide to local SEO for 2024. This guide covers: Ranking in the 3-pack Building NAP citations Optimising your Google Business Profile And much more Let’s dive in. CHAPTER 1: Local SEO Basics In this chapter, we’ll cover the...
by Nikka | Jul 18, 2024 | Digital Marketing
With over 46% of online searches driven by local intent, local businesses must prioritise their local SEO strategy to stay competitive. Effective local SEO enhances visibility in search results, making it easier for nearby customers to find and engage with your...
by Nikka | Jul 17, 2024 | Digital Marketing
These customers are often referred to as “hand-raisers.” This term indicates that they have conducted some preliminary research and have identified your business as a potential solution to their needs. However, establishing a relationship with someone who...
by Nikka | Jul 16, 2024 | Digital Marketing, Google
This comprehensive guide covers everything you need to know about video SEO. Whether you’re looking to boost your video rankings on YouTube or Google, you’ll find valuable insights and practical tips here. From optimising titles and descriptions to using...
