by Nikka | Nov 22, 2024 | Uncategorized
A recent report analysing Google search data has highlighted significant shifts in user engagement patterns, revealing changes across various industries. The study focuses on click-through rates (CTR) for Q3, showcasing notable trends in how users interact with search...
by Nikka | Nov 21, 2024 | Google
Microsoft has recently rolled out an update to GraphRAG, enhancing its AI search engines’ ability to generate more specific, comprehensive answers. This update aims to refine the AI’s search capabilities by providing users with more accurate and detailed...
by Nikka | Nov 21, 2024 | Google
Google recently updated its search documentation to provide clarity on how both page-level and site-wide signals impact rankings in search results. This update is not a shift in how rankings are determined but rather an explanation of the established processes Google...
by Nikka | Nov 20, 2024 | Digital Marketing
Discover how the ATOM framework—Analyse, Theorise, Optimise, and Measure—can significantly enhance your SEO efforts for titles and meta descriptions. While page titles and meta descriptions might not seem like the most exciting aspects of SEO, they play a crucial...
by Nikka | Nov 20, 2024 | Google
Google has revised its site reputation abuse policy, removing the previous exclusion of first-party involvement or oversight of content from the policy. This change specifically targets sites that use third-party content to manipulate search rankings. The update...
