by Nikka | Jun 24, 2025 | Digital Marketing
OpenAI CEO Sam Altman has shared that ChatGPT has evolved well beyond its early use as a simple alternative to Google. Today, the platform is being shaped into more of an AI assistant that helps users complete complex tasks rather than just delivering search results....
by Nikka | Jun 23, 2025 | Google
Google’s Martin Splitt and Gary Illyes have weighed in on a long-debated question in the search marketing world: how much technical expertise should SEO professionals really have? In a recent episode of the Search Off the Record podcast, the two Google representatives...
by Nikka | Jun 23, 2025 | Digital Marketing
Jill Whalen, one of the original pioneers of search engine optimisation (SEO), has sadly passed away. Her death has left many in the digital marketing industry reflecting on her incredible legacy and lasting impact. Whalen was widely respected for her unwavering...
by Nikka | Jun 20, 2025 | Google
Google is pushing forward with its Commerce Media suite, unveiling a significant expansion aimed at benefiting brands and retailers across its advertising platforms. This move is part of the tech giant’s ongoing effort to strengthen its position in the digital...
by Nikka | Jun 20, 2025 | Google
TikTok has been granted a third 90-day extension, allowing it to continue operating in the United States until 17 September. This comes as discussions around a potential change in ownership remain ongoing. The extension was issued through an executive order by former...
