by Nikka | Oct 28, 2024 | Google
Google’s John Mueller recently shared advice on LinkedIn for helping Google select the correct canonical URL, an essential factor for SEO. When Google ranks the wrong URL, it can impact search visibility and user experience by highlighting a less relevant version of a...
by Nikka | Oct 25, 2024 | Google
Google recently released a detailed guide on using Google Trends specifically for search marketing, providing valuable insights for SEO practices. This new documentation, published by Google Search Central, is structured to introduce newcomers to Google Trends while...
by Nikka | Oct 25, 2024 | Google
A Google Search Advocate has provided guidance on how to diagnose crawling issues, emphasising the importance of examining shared infrastructure when multiple domains are impacted. Key Points: When Google halts crawling across several domains, shared infrastructure,...
by Nikka | Oct 25, 2024 | Digital Marketing
Standard PPC ad personalization falls short in today’s competitive landscape, often failing to capture customer interest and resulting in higher costs due to low engagement. Modern consumers expect more relevant, personalised content that speaks directly to their...
by Nikka | Oct 24, 2024 | Uncategorized
Establishing clear and measurable goals is essential for evaluating success in SEO. Goals become even more effective when they are aligned with a well-defined strategy that directs the tactics employed to achieve them. Without clear goals, it can be challenging to...
