by Nikka | Dec 1, 2025 | Google
Google’s John Mueller has advised that websites overwhelmed with poor-quality AI content may be better off rethinking their direction altogether rather than trying to repair each page. In some cases, starting again could be quicker than attempting to restore a...
by Nikka | Nov 27, 2025 | Google
Google’s John Mueller has recently clarified that large video files running quietly in the background are unlikely to harm a site’s SEO, so long as the main content appears quickly for users. His comments were made in response to a concern about a video file of around...
by Nikka | Nov 25, 2025 | Google
OpenAI has introduced a new feature in ChatGPT called shopping research, designed to create personalised buyer’s guides by gathering product information from across the web. This tool is now accessible to all logged-in users on mobile and desktop, including Free, Go,...
by Nikka | Nov 25, 2025 | Uncategorized
Are Seasonality Adjustments Really Worth It During BFCM? Every year, as Q4 approaches, the advice lands in advertisers’ inboxes with predictable regularity: “Use seasonality adjustments to prepare for Black Friday and Cyber Monday.” On the surface, it seems sensible —...
by Nikka | Nov 25, 2025 | Google
Google’s John Mueller has raised doubts about the growing trend of creating special Markdown or JSON pages solely for large language models (LLMs). He suggests there is no clear reason to build pages that ordinary users never see, especially when LLMs are already...
