Interaction to Next Paint: 9 CMS Platforms Ranked

Interaction to Next Paint: 9 CMS Platforms Ranked

Nine different content management and ecommerce platforms have been assessed based on their Interaction to Next Paint (INP) performance. Interaction to Next Paint: Ranking 9 Content Management Systems INP is a key Core Web Vitals metric as it reflects how fast a...
Judge Blocks Google’s Default Search Deals

Judge Blocks Google’s Default Search Deals

Google has avoided the prospect of being broken up, but a judge has ruled that it must bring an end to its exclusive search default agreements. The tech giant may also be required to share certain data with its competitors. The ruling means that while Google can...
Survey Shows AI Tools Overtaking Google Search

Survey Shows AI Tools Overtaking Google Search

AI-driven tools are increasingly becoming part of people’s daily search routines, with ChatGPT seeing a sharp rise in adoption while Google’s dominance shows signs of slipping. A new survey of U.S. users highlights how quickly search habits are shifting, with more...
AI Mode Boosts STEM Searches, Says Google

AI Mode Boosts STEM Searches, Says Google

Google has announced that its AI Mode is now better equipped to deal with complex STEM-related queries, offering clearer and more direct answers — just in time for the new school term. The company confirmed that this latest update builds on its earlier improvements,...
Performance Max Reporting in Google Ads

Performance Max Reporting in Google Ads

Understanding how to access and use Performance Max channel reporting in Google Ads can provide clearer insights into cross-channel performance and highlight fresh opportunities for optimisation. For quite some time, advertisers and marketers have been asking Google...
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