Google AI Mode Set to Become Default Search

Google AI Mode Set to Become Default Search

Logan Kilpatrick, Google’s lead product manager, recently suggested that AI Mode could soon become the default way people experience Google Search. However, Google later downplayed this comment, hinting that such a move may not be as immediate as his remark implied....
AI Search Shows 3X More 404s Than Google

AI Search Shows 3X More 404s Than Google

AI-powered search tools are directing users to far more broken links compared to Google. A recent study reviewing 16 million URLs found that ChatGPT is particularly prone to generating non-existent links. The findings support Google’s earlier warnings that fabricated,...
Court Demands Google Ad Transparency

Court Demands Google Ad Transparency

Court filings reveal that Google quietly increased advertising prices using internal tools referred to as “pricing knobs,” which allowed small rises that went largely unnoticed by advertisers. According to Judge Amit P. Mehta’s remedies opinion, these adjustments...
Google Antitrust: AI Overviews Use FastSearch

Google Antitrust: AI Overviews Use FastSearch

The ongoing Google antitrust case has revealed that links are not used in the ranking process for AI Overviews. A search marketer recently noticed why spammy websites were appearing in AI Overviews results. The Memorandum Opinion from the case included a section that...
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