by Nikka | Sep 5, 2025 | Google
Google has shed light on how simple login pages could harm a website’s search performance. According to the search giant, these pages can often be flagged as duplicate content, which may impact rankings if not handled correctly. The issue arises when a site has...
by Nikka | Sep 4, 2025 | Google
Court filings reveal that Google quietly increased advertising prices using internal tools referred to as “pricing knobs,” which allowed small rises that went largely unnoticed by advertisers. According to Judge Amit P. Mehta’s remedies opinion, these adjustments...
by Nikka | Sep 4, 2025 | Google
The ongoing Google antitrust case has revealed that links are not used in the ranking process for AI Overviews. A search marketer recently noticed why spammy websites were appearing in AI Overviews results. The Memorandum Opinion from the case included a section that...
by Nikka | Sep 3, 2025 | Google
Nine different content management and ecommerce platforms have been assessed based on their Interaction to Next Paint (INP) performance. Interaction to Next Paint: Ranking 9 Content Management Systems INP is a key Core Web Vitals metric as it reflects how fast a...
by Nikka | Sep 3, 2025 | Google
Google has avoided the prospect of being broken up, but a judge has ruled that it must bring an end to its exclusive search default agreements. The tech giant may also be required to share certain data with its competitors. The ruling means that while Google can...
