by Nikka | Mar 16, 2026 | Google
Every few years, the SEO world falls for the same story: if you produce enough content, Google won’t be able to judge its quality. The promise is simple: publish at scale, and the numbers alone will carry you to the top of search results. Yet, this approach has never...
by Nikka | Mar 16, 2026 | Google
Would you let an AI agent spend £50,000 of your company’s budget without checking its work? Most business leaders would hesitate. Yet, in marketing, we’re often focused on the wrong questions. Debates rage over acronyms like AEO versus GEO, while some are caught up...
by Nikka | Mar 13, 2026 | Google
A serious security vulnerability has been discovered in the Formidable Forms WordPress plugin, allowing unauthenticated attackers to complete low-cost transactions and then reuse them to approve higher-value purchases without paying the full amount. The flaw affects...
by Nikka | Mar 13, 2026 | Google
Recent data from third-party tracking tools reveals that local publishers in the US have largely kept their home-state audiences but suffered significant losses in national reach following Google’s latest Discover core update. The changes highlight how the update may...
by Nikka | Mar 13, 2026 | Google
Google’s crawling system, widely known under the umbrella term “Googlebot,” is far more complex than many website owners and SEO specialists realise. In a recent podcast discussion, Google’s Gary Illyes and Martin Splitt provided an in-depth explanation of how...
