Google Expands Local Services Ads Access

Google Expands Local Services Ads Access

Google is preparing to transition Local Services Ads (LSA) into the main Google Ads platform, bringing campaign management, lead tracking and reporting into one central system. The move will begin with a limited rollout for selected US advertisers in August 2026,...
Google Explains How Bot Checks Affect SEO

Google Explains How Bot Checks Affect SEO

Website security tools are essential for protecting against spam, malicious bots and automated attacks. However, Google has warned that some of these protections could unintentionally damage your website’s visibility in search results if they prevent Googlebot...
Google Explains Search Console ‘Errors’

Google Explains Search Console ‘Errors’

Google has clarified that many of the warnings and reports shown in Google Search Console (GSC) should not automatically be viewed as problems that require fixing. During a recent discussion, Google’s John Mueller and Martin Splitt explained that site owners...
Google Discusses AI Search Conversions

Google Discusses AI Search Conversions

Google Ads Liaison Ginny Marvin has provided further clarification on several topics discussed during Google Marketing Live, including AI Search eligibility, Qualified Future Conversions (QFC), and YouTube Creator Partnerships. In the latest Ads Decoded newsletter and...
Google Expands Local Services Ads Access

Google Revamps AI Overviews and Images

Google is expanding its AI-powered search experience by introducing image generation within AI Overviews and launching a redesigned Google Images homepage. The new features will begin rolling out over the coming weeks. The announcement, made by Google’s Senior...
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