Google Calls AEO and GEO ‘Still SEO’

Google Calls AEO and GEO ‘Still SEO’

Google has released a new guidance document aimed at helping website owners understand how to appear in its generative AI features, including AI Overviews and AI Mode. The update builds on earlier documentation from 2025, but this version goes further by giving...
SERP FAQ Removal Weakens Schema Value

SERP FAQ Removal Weakens Schema Value

Schema markup hasn’t disappeared, but its role as a shortcut to AI citations looks much weaker following Google’s removal of FAQ rich results and new research from Ahrefs. Google has steadily reduced visible rewards for structured data over the past few years,...
Liquid Web Plugin Rebrand Backlash

Liquid Web Plugin Rebrand Backlash

Liquid Web Plugin Rebrand Sparks User Backlash Liquid Web has faced widespread criticism after rolling several well-known WordPress plugin products into a new, consolidated software lineup. The sudden restructuring and rebranding process caught many users off guard,...
Condé Nast CEO: No Search Traffic

Condé Nast CEO: No Search Traffic

Condé Nast is preparing for a future in which search engines contribute only a minimal share of overall traffic, with CEO Roger Lynch advising teams to plan as though search could eventually fall to near zero. In an interview on TBPN, Lynch explained that the company...
The IT Line of Death in Enterprise SEO

The IT Line of Death in Enterprise SEO

I recently spoke with an SEO who, along with their entire team, had just been made redundant. From the business side, organic traffic had been falling and frustration was building because it looked like nothing was improving. From the SEO team’s perspective, that...
>