Google’s Hidden Data Layer Explained

Google’s Hidden Data Layer Explained

Ecommerce businesses can sometimes find products appearing in Google with incorrect prices, outdated images or unexpected sale labels, even when their current product feeds and websites appear to be correct. The reason may be what can be described as Google’s hidden...
Google’s Next Ranking Update

Google’s Next Ranking Update

Google could be preparing a significant change to its search ranking systems, which may make some familiar SEO practices less effective. Google has a history of releasing major core updates towards the end of the year, particularly before the Christmas shopping...
Google Explains Crawling and Indexing Times

Google Explains Crawling and Indexing Times

Google has provided more detail on how long different Search processes can take, including crawling, indexing, site moves and recovering from core updates. Google’s Gary Illyes shared the estimated timings during the Search Central Live Deep Dive Europe event in...
Google Tightens AI Content Rules

Google Tightens AI Content Rules

Google has updated its guidance on AI-generated content, now stressing the need for websites to manually check AI-written material before publishing. The latest SEO developments also include UTM tags appearing on links from Gemini, changes in click-through rates and...
Google Desktop CTR Falls as Mobile Rises

Google Desktop CTR Falls as Mobile Rises

Google’s search click-through rates moved in different directions across devices during the second quarter of 2026. Desktop CTR declined at the highest organic positions, while mobile CTR increased, according to Advanced Web Ranking’s Q2 2026 report. The...
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