by Nikka | Mar 19, 2025 | Google
Google Ads has begun rolling out a long-awaited feature for advertisers: channel control for Demand Gen campaigns. This update allows marketers to specify where their ads appear across Google’s ecosystem, offering more precision in campaign targeting. However, despite...
by Nikka | Mar 18, 2025 | Google
A recent Ipsos study, commissioned by LinkedIn, has revealed that artificial intelligence (AI) tools are transforming the B2B sales landscape by significantly reducing sales cycles. According to the findings, AI-powered tools can help sales teams close deals up to one...
by Nikka | Mar 18, 2025 | Google
Traffic from generative AI has seen an unprecedented surge on U.S. retail sites, with users showing higher engagement, viewing more pages, and bouncing at lower rates compared to traditional traffic sources. However, despite this increased activity, AI-generated...
by Nikka | Mar 17, 2025 | Google
Google has announced that it will begin replacing Google Assistant with Gemini across a wide range of devices later this year. The transition will apply to mobile phones, tablets, cars, and connected devices such as smartwatches, headphones, and even some TV-connected...
by Nikka | Mar 17, 2025 | Google
Google has introduced a new requirement for ecommerce businesses, mandating that return policies in structured data must specify the applicable country or region. This change aims to provide customers with clearer information on returns based on their location....
