Meta Unveils AI Tools for Ads & Branding

Meta has introduced a new range of generative AI tools aimed at supporting advertisers in producing high-quality, branded content more efficiently and on a larger scale.

These tools are part of an expansion to Meta’s Advantage+ suite, which is now being enhanced with several AI-driven capabilities to simplify and improve the creative process.

One of the key updates allows advertisers and creative agencies to maintain consistent branding across multiple campaigns. Logos, brand colours, and fonts can now be automatically applied to various creative assets, helping maintain uniformity without the manual workload.

Another feature currently being tested involves AI-generated video creation. This allows static images to be transformed into short animated videos that include text overlays and background music. The goal is to make video content quicker to produce and more captivating for audiences.

Additionally, Meta is introducing a new tool that identifies and extracts important scenes and phrases from videos. This helps to better showcase product highlights and main selling points in a more effective and engaging manner.

These new AI features are expected to benefit marketers who are looking to streamline their advertising efforts while keeping their brand identity intact.

By reducing the need for manual editing and speeding up content production, Meta aims to help businesses of all sizes make the most of their advertising budgets.

The update also reflects Meta’s continued investment in artificial intelligence, which has become a core focus across its platforms.

As the digital advertising landscape becomes more competitive, tools like these are likely to become increasingly valuable for brands hoping to stand out.

With the ability to automatically generate engaging video and visual content, marketers can spend more time focusing on strategy and less time on production.

Overall, these additions to Meta’s toolkit signal a shift towards smarter, more efficient creative processes powered by AI.

While some features are still being trialled, they show great promise in helping brands connect with audiences in more innovative and meaningful ways.

Meta has introduced a suite of new generative AI tools designed to help brands produce high-quality, branded content much more efficiently. These tools aim to cut down the time and resources typically needed for creating marketing materials, especially at scale.

Among the updates are features like automated video generation, dynamic branding elements, and interactive tools such as voice AI and Creative Sticker call-to-action buttons. These innovations are designed to help brands deliver more engaging and personalised content in less time.

Meta has reported early success with these tools, noting up to a 22% improvement in return on ad spend. This performance boost suggests that the new features could give brands a noticeable advantage in the increasingly competitive world of digital advertising.

Video content remains a dominant format across platforms like Instagram and Facebook. Meta’s latest tools appear to focus heavily on making dynamic and interactive ad creation easier and more accessible for brands of all sizes.

Some of the upcoming features currently being trialled include voice AI and quick FAQ integrations, which aim to bring a more interactive feel to digital adverts. These tools could allow users to engage with brands in a more conversational and informative way.

Another notable feature is the Creative Sticker CTA, which lets brands add custom, tappable stickers to Reels and Stories. This aims to encourage more direct interaction with adverts and drive engagement through visually appealing and clickable elements.

New ad placements are also on the way, particularly for Instagram Stories and Facebook Reels in the United States. These placements are likely to expand further over time.

One exciting development is Meta’s Virtual Try-On tool, which allows users to see how clothing looks on various body types. This feature is being made available to a wider testing group and may eventually become a standard option for fashion-related campaigns.

The rollout of the Creative Sticker CTA feature will begin on Facebook, with Instagram expected to follow later in the year. This phased approach allows Meta to refine the user experience before a broader release.

As the digital marketing landscape evolves, these new tools could become essential for brands looking to produce content that not only looks professional but also resonates with their audience.

By blending automation with personalisation, Meta is enabling brands to maintain a strong visual identity while scaling their content production. These features are especially valuable for advertisers operating across multiple campaigns and platforms.

Ultimately, Meta’s continued investment in AI-powered advertising tools highlights the company’s focus on helping businesses grow and adapt in a fast-changing digital environment.

If successful, these tools could help level the playing field for smaller brands, offering them the chance to compete more effectively with larger advertisers through smarter, AI-driven creativity.