AI CTR Falls 61% But Clicks Remain

AI CTR Falls 61% But Clicks Remain

A new analysis from Seer Interactive shows that AI Overview performance data can look more dramatic than it really is, with brand-cited pages seeing a sharp fall in click-through rate (CTR) even while actual clicks remained relatively stable. According to the report,...
Google on AI Overview Traffic Loss

Google on AI Overview Traffic Loss

Google’s Head of Search, Liz Reid, has continued to defend the impact of AI Overviews on publisher traffic, arguing that the feature is not removing meaningful visits but instead reducing what she describes as “bounce clicks”. Her comments were made during an...
Google Click Signals and SEO: The Facts

Google Click Signals and SEO: The Facts

Clicks have been a long-running topic in SEO discussions, often treated as either an important ranking factor or dismissed entirely depending on who you ask. Over time, the general understanding within the industry has become clearer: clicks are not a direct ranking...
Google Ads Expands GEO Partner Role

Google Ads Expands GEO Partner Role

Google’s advertising division has quietly introduced a new job listing that points to how parts of the company are beginning to approach AI-driven search in a different way. The role, titled GEO Partner Manager, Performance Solutions, sits within Google’s Large...
WooCommerce Unlocks YouTube Selling

WooCommerce Unlocks YouTube Selling

Google and WooCommerce have announced a new update that significantly changes how online stores can sell their products. Through the Google for WooCommerce extension, merchants can now connect their stores directly to YouTube, allowing them to sell products within...
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