by Nikka | Apr 27, 2026 | Google
A new analysis from Seer Interactive shows that AI Overview performance data can look more dramatic than it really is, with brand-cited pages seeing a sharp fall in click-through rate (CTR) even while actual clicks remained relatively stable. According to the report,...
by Nikka | Apr 27, 2026 | Google
Google’s Head of Search, Liz Reid, has continued to defend the impact of AI Overviews on publisher traffic, arguing that the feature is not removing meaningful visits but instead reducing what she describes as “bounce clicks”. Her comments were made during an...
by Nikka | Apr 23, 2026 | Google
Clicks have been a long-running topic in SEO discussions, often treated as either an important ranking factor or dismissed entirely depending on who you ask. Over time, the general understanding within the industry has become clearer: clicks are not a direct ranking...
by Nikka | Apr 23, 2026 | Google
Google’s advertising division has quietly introduced a new job listing that points to how parts of the company are beginning to approach AI-driven search in a different way. The role, titled GEO Partner Manager, Performance Solutions, sits within Google’s Large...
by Nikka | Apr 23, 2026 | Google
Google and WooCommerce have announced a new update that significantly changes how online stores can sell their products. Through the Google for WooCommerce extension, merchants can now connect their stores directly to YouTube, allowing them to sell products within...
