by Nikka | Nov 7, 2025 | Google
Google has recently reminded website owners and SEO professionals not to rely solely on automated SEO audit tool scores when assessing their site’s performance. According to the company, these scores often fail to capture the full picture and may mislead users into...
by Nikka | Nov 7, 2025 | Google
Google’s Preferred Sources tool was launched with good intentions — to prioritise quality journalism and give users the ability to see more from the news outlets they trust. Unfortunately, it seems that the system has gone off course, as spammy and low-quality sites...
by Nikka | Nov 5, 2025 | Google
Google has begun rolling out a new feature in its AI Mode, known as agentic booking, which is currently available to eligible U.S. users through Search Labs. This new capability is part of an ongoing experiment and allows users to search for and make bookings for...
by Nikka | Nov 5, 2025 | Uncategorized
As artificial intelligence becomes more embedded in Google’s search ecosystem, the traditional rules of SEO are rapidly evolving. What once relied heavily on keywords, backlinks, and metadata has now shifted towards complex AI-driven interpretations of intent,...
by Nikka | Nov 3, 2025 | Google
OpenAI has recently broadened its reach by making its ChatGPT Go subscription available in 98 countries worldwide. This discounted version of the popular AI tool is designed to offer advanced features at a more accessible price point, catering to users who want more...
