by Nikka | Feb 11, 2026 | Google
Google has started actively promoting its AI Max feature directly inside the Google Ads platform, marking a notable shift in how the company introduces and encourages the use of its own tools. Instead of relying solely on product announcements or help centre updates,...
by Nikka | Feb 11, 2026 | Google
For anyone who has managed pay-per-click campaigns over the past few years, it is clear that something has changed. You do not need industry research to tell you this — you see it every day in your reports. Click IDs disappear from URLs. Conversions arrive later than...
by Nikka | Feb 10, 2026 | Google
Google has expanded its “Results about you” tool to allow users to monitor and request removal of search results containing government-issued identification. This includes sensitive documents such as passports, driving licences, and Social Security numbers....
by Nikka | Feb 10, 2026 | Google
Recent research confirms that Googlebot’s 2-megabyte HTML crawl limit is more than sufficient for the vast majority of websites, putting to rest concerns about this threshold affecting SEO performance. Real-world data now demonstrates that most pages are far below...
by Nikka | Feb 5, 2026 | Google
Alphabet has reported a strong finish to 2025, with Google Search revenue rising 17% year-on-year to $63.07 billion in Q4. This growth contributed to the company surpassing $400 billion in total annual revenue for the first time, highlighting the continued dominance...
