YouTube Expands Shorts Ads With Comments

YouTube Expands Shorts Ads With Comments

YouTube has rolled out several updates to how Shorts ads work, introducing comment sections on eligible ads, new linking options for creators, and wider ad placement across mobile web browsers. The changes reflect YouTube’s push to make Shorts a stronger advertising...
Google Faces EU Probe Over Content Use

Google Faces EU Probe Over Content Use

Google is facing a formal investigation by the European Commission over concerns that its artificial intelligence practices may breach EU competition rules. These rules are designed to prevent companies with a dominant market position from abusing their power. The...
Google Confirms Continuous Core Updates

Google Confirms Continuous Core Updates

Google has updated its official core updates documentation to better explain how changes to its search ranking systems actually work in practice. The new wording highlights that updates are not limited to the major, named core updates that are announced a few times...
Google Tests Social Insights in Search Console

Google Tests Social Insights in Search Console

Google Search Console is trialling a new feature that allows website owners to view how their linked social media channels are performing in Google Search. This development aims to give a more unified view of digital performance. Previously, website owners had to...
Google 2025 Year in Review: PPC Trends Ahead

Google 2025 Year in Review: PPC Trends Ahead

As the year draws to a close, Google has published its 2025 Year in Review, highlighting product launches, platform upgrades, and new features largely powered by AI. These changes impacted Search, YouTube, Performance Max, Merchant Center, Demand Gen, and more,...
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