by Nikka | Jul 30, 2024 | Digital Marketing
Content marketing involves creating and sharing relevant articles, videos, podcasts, and other media to attract, engage, and retain an audience. It helps establish your brand as an expert, builds brand awareness, and keeps your business in the minds of potential...
by Nikka | Jul 29, 2024 | Digital Marketing
Stay ahead in digital marketing with the top trends for 2024. A strong strategy is essential to navigate the changing landscape This year has seen significant disruptions in digital marketing. The industry is adapting to generative AI and its effects on user behaviour...
by Nikka | Jul 26, 2024 | Digital Marketing, Google
On April 16, 2024, Google introduced a new generative AI feature for Demand Gen campaigns in Google Ads. This tool lets advertisers create unique AI-generated images from text prompts, similar to DALL-E and Midjourney but tailored for advertising. Google says this...
by Nikka | Jul 19, 2024 | Digital Marketing
Here’s your comprehensive guide to local SEO for 2024. This guide covers: Ranking in the 3-pack Building NAP citations Optimising your Google Business Profile And much more Let’s dive in. CHAPTER 1: Local SEO Basics In this chapter, we’ll cover the...
by Nikka | Jul 18, 2024 | Digital Marketing
With over 46% of online searches driven by local intent, local businesses must prioritise their local SEO strategy to stay competitive. Effective local SEO enhances visibility in search results, making it easier for nearby customers to find and engage with your...
