by Nikka | Feb 2, 2026 | Digital Marketing
Search engine performance is increasingly shaped by user engagement, trust, and post-click behaviour. Human experience optimisation (HXO) links traditional SEO with UX, conversion rate optimisation (CRO), and brand credibility, reflecting the way search engines now...
by Nikka | Feb 2, 2026 | Google
Advertising within ChatGPT represents a major shift away from traditional keyword-driven strategies towards a deeper understanding of user behaviour. For marketers, this changes the way relevance, creative messaging, and performance measurement need to be approached....
by Nikka | Feb 2, 2026 | Google
A new proposal has been put forward to mark specific sections of web pages that are AI generated, using existing semantic HTML, in order to meet upcoming EU regulatory requirements. The idea has sparked debate among web developers and accessibility experts, with some...
by Nikka | Feb 2, 2026 | Google
Google has recently released updated guidance for news publishers on how to increase traffic via its Top Stories feature by using the Preferred Sources programme. The new documentation, published on Google Search Central, provides detailed advice on steps that...
by Nikka | Jan 29, 2026 | Google
Google has confirmed that it is looking into new options that would allow website owners to opt out of AI-driven search features. This announcement comes at the same time as the UK Competition and Markets Authority (CMA) launched a formal consultation into how Google...
